Brand Manager RO

at  Jacobs Douwe Egberts

Brand Manager RO
Marketing
Bucharest
Full-time
Romania
Job Description

WHO WE ARE?

JDE Peet’s is the world’s leading pure-play coffee and tea company, with local roots dating back to 1753, and is headquartered in the Netherlands. We unleash the possibilities of coffee and tea in more than 100 countries with a portfolio of over 50 brands, including L’OR, Peet’s, Jacobs, Senseo, Tassimo, Douwe Egberts, OldTown, Super, Pickwick and Moccona.

MAIN RESPONSIBILITIES OF THE ROLE:

• Co-define growth strategies and long-term plans, leveraging consumer insights and driving corresponding marketing programs for assigned category/ brand within Global guidance.
• Develop and optimize marketing campaigns (product launches and consumer campaigns), following market trends and presenting creative ideas to make relevant consumer campaigns in ATL and/ or BTL.
• Work with Category HQ team to export local insights and import best central solutions translated to local environment.
• Manage local product range and coordinate NPDs launches.
• Partner with all stakeholders (creative, digital and media agencies, other functions) to drive the most efficient plans development and execution.
• Create consumer centric growth initiatives, conduct analyses of multiple sources of data (also competition) compiling local knowledge and key market insight.
• Build and execute budgets with an eye towards maximizing gains.
  Qualifications
  Working at JDE Peet’s is hands-on, giving you an opportunity to leave your mark. We are a fast-paced company on a mission. Our focus demands high-energy people who think fast and act quickly. If you have the courage and confidence to venture into new cultures & territories, and you’re brimming with an entrepreneurial spirit and a drive to succeed, you’ll fit right in at JDE Peet’s.

For this role we’re looking for someone who has the following skills and experience:

• Enthusiastic about coffee and passionate about marketing
• Minimum 3 years of relevant experience in developing and executing brand activations, working with big or global brands is a plus
• Creative and results-oriented, having solid knowledge of commercial side of brand business
• Proven track record of setting and driving brand agenda, resulting in brand KPIs growth
• Experience in product development, building and execution of advertising campaigns and working with Nielsen data
• Strong analytical skills, comfortable with market and consumer data and developing consumer centric initiatives
• Fluent in Romanian and English
• University degree, preferably in Marketing / Business Administration / Economics
• Self-driven, proactive, and capable to find non-standard solutions and think out of the box
• Strong personal leadership, pursues opportunities and loves to inspire others

Additional Information