Brand Manager - Royal Salute

at  Pernod Ricard

Brand Manager – Royal Salute
Your Manager: Marketing Manager
Team: Prestige Team
Location: Chiswick office, London We operate a hybrid working approach, which allows you to manage your time between home and office.
Be part of something big
We are Pernod Ricard, a leading company in the global wines and spirits industry with over 19,000 employees globally. We own 16 of the world’s top 100 Spirits Brands and hold one of the most prestigious and comprehensive brand portfolios in the industry with 240 premium brands available in over 160 countries, including: Absolut vodka, Ballantine’s, Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater, Malfy and Monkey 47 gins, Malibu liqueur, Mumm and Perrier-Jouët champagnes as well Jacob’s Creek, Brancott Estate and Campo Viejo wines.
Here in the UK

In the UK, Pernod Ricard is made up of 4 businesses:

• Pernod Ricard UK, which markets, sells and distributes our products in the UK market
• Chivas Brothers, the largest brand company in the Group, responsible for the production and management of our award-winning Scotch whisky portfolio
• Pernod Ricard Global Travel Retail, the global and EMEA home of the group’s duty free, air travel and cruises business.
• The Absolut Group, the brand owner of our global white spirits portfolio, whose Gin brand unit and Business Acceleration team sit in London.

Your new team
This position sits in our Global Travel Retail business. Global Travel Retail is one of the Group’s largest markets, bringing Pernod Ricard brands to life in the exciting and innovative Travel Retail channel which includes duty-free, cruise ships & border shops around the globe. With a global footprint across more than 20 locations and over 30 nationalities, our working culture celebrates inclusion and diversity. Our team is united by our shared passion for travel and our shared belief in its transformative power. Travel to the heart of our exciting business with our @pernodricardtravel Instagram page, showcasing our latest projects and innovations around the globe.
The Prestige team is the champion of Pernod Ricard prestige brands in GTR, including Martell, Royal Salute, Ballantine’s Prestige and Malts, many of which is the unassailable market leader in its category. We value creativity, collaboration, diversity and conviviality.
Your unique contribution

Lead the development of Royal Salute brand in GTR – 50%.

• Support Marketing Manager, shaping long term & short term brand strategy and driving brand portfolio strategy and innovation pipeline.
• Lead the 18M brand strategy and activation planning and make sure full alignment with brand company and business units (BU’s).
• Work closely with Brand Company to support NPD process from planning to launch managing each gate and coordinate relevant stakeholders (including brand company, logistic team, finance, business units etc).
• Lead the development of global brand activations to support NPD launch and global activations including GTR global toolkit development, assets development, digital/physical consumer experience and instore activation coordination with BU’s.
• Work closely with relevant key markets to boost the brand among key nationalities with right product, activation and resource. Explore additional opportunities to drive brand equity as well as business success.
• Work closely with Consumer Engagement team to develop 360 degree consumer communication and engagement plan including digital media, OOH, PR and E-Com & CRM collaboration in key markets
• Lead the collaboration between key domestic market and business units to maximize synergy
• As the brand champion, lead the daily communication with brand company and business unites making sure the alignment of global strategy and local implementation.
• Effectively monitor and manage brand A&P budgets to ensure proper alignment with key strategic initiatives and annual finance process

Who you’ll be working with
Internally, you’ll work with Brand Company (Chivas Brothers), GTR Business Units, Finance, other marketing functions such as insight team, omni-channel team, retail design, retail training
Externally, you’ll work with external creative agencies, media agencies
Your blend of talent

This position could be right for you if you have:

• Previous experience in drinks industry/FMCG/premium or luxury and experience in both brand and trade/customer marketing is highly preferable
• Proven record in marketing
• Must be able to manage multiple initiatives with strong organization and project management skills.
• Strong interpersonal skill and presentation compilation
• Thorough and creative problem-solving abilities.
• Entrepreneurial mindset and Business acumen
• Can-do attitude and strong collaboration spirit.
• Energetic, proactive, convivial with strong work ethics
• Proficient English language skills both verbal and written
• Global team experience or multi-market experience is a plus

Our mix of benefits
For your health, we offer private medical insurance, critical illness cover and an optional healthcare cash plan and dental insurance.
Our lifestyle benefits options include 28 days’ annual holiday, your employee pension, share incentive plan, family care, season ticket loans, free mortgage advice, payroll giving and more!
You can access lots of gifts & discounts, including an allowance each year to spend on our brands in our staff shop and employee discounts from a range of high street retailers.
We have regular events in our very own office bar, employee-run networks, a culture of flexibility and trust and a variety of tools and resources to help you focus on your wellbeing and mental fitness.
Conviviality: the Pernod Ricard Way
We have our own way of doing things. We call it conviviality! It’s our way of being, and something unique you feel and experience when working for Pernod Ricard.
We’re committed to conviviality, and with this, you’ll be Proud to Belong to our Pernod Ricard family. You’ll be Empowered to Perform, supported to succeed, and acknowledged for the value you bring.
We combine all this with our Commitment to Care: we are unlocking the magic of human connection to transform our industry and make a positive impact on the world though our strong focus on Sustainability and Responsibility (S&R).
We’re committed to diversity and inclusion
People are at the heart of everything we do at Pernod Ricard and are the foundation of our collective spirit as ‘Créateurs de Convivialité’.
We promote diversity and inclusion throughout our business and supply chain. In our teams, we proactively foster a diverse work force and an inclusive culture – an environment where we can truly be ourselves.
We will assess your application for this role based on your skills, experiences and achievements, not your gender, age, ethnic or educational background or any other such factors. Please feel free to leave these off your CV and application form if you so wish.
Similarly, if you would like to discuss opportunities for flexible working or e accommodations or support to complete our application process, please let us know.
Responsible drinking
As ‘Créateurs de convivialité’, we want to turn social interactions into genuine and friendly experiences of sharing and wellbeing.
In our culture, we want to create diverse teams in which our differences contribute to our success. Therefore, all are welcome at Pernod Ricard, regardless of your religious beliefs or personal choices on the consumption of alcohol.
In our business, we work together with industry members, civil society, governments, local authorities and UN bodies to promote responsible drinking.
Job Posting End Date:
2024-11-15
Target Hire Date:
2024-12-01
Target End Date

Please refer the Job description for details