Brand Manager

at  Sanofi

ABOUT THE JOB

Opella, the Consumer Healthcare business unit of Sanofi, is the purest and third-largest player globally in the Over-The-Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market.
We have an unshakable belief in the power of self-care and the role it can play in creating a healthier society and a healthier planet.
That’s why we want to make self-care as simple as it should be by being consumer-led always, with science at our core.
Through our unique and balanced portfolio of more than 100 loved brands, including 15 global and local high-growth challengers such as Allegra, Dulcolax and Buscopan, we deliver our mission: helping more than half a billion consumers worldwide take their health in their hands.
This mission is brought to life by an 11,000-strong team, 13 best-in-class manufacturing sites, and 4 specialized science and innovation development centers.
We are also proud to be the first major fast-moving consumer healthcare company to achieve B Corp certification.
Join us on our mission. Health. In your hands.

In this role, you will:

• Managing resource allocation across brand strategies and tactics
• Identifying the most profitable and relevant brand growth opportunities and allocate proper budget across brands and initiatives.
• Signing-off brand ATL and BTL investments
• Leading, evaluating and ensuring implementation brands strategic Growth plans in order to ensure focus on the achievement of above market growth & sales / profitability objectives.
• Driving brand analytics, market and competition understanding, brand learnings and action plans as well as the integrated planning process for the brand
• Execution of the key initiatives driving the brand growth
• Leading the identification of high ROI initiatives to drive best performing brand activations.
• Challenging and endorsing the KPI proposed by the Performance Analytics Team to track the brand performance status and ROI of the Growth Plan
• Analyzing Performance Analytics team recommendations to fine tune / change the plans in order to maximize the profitability and accelerate the market share gain for the brand.