Brand Manager - Semolina

at  olam group

JOB DESCRIPTION

• Develop deep, actionable consumer insights on brand, competition, usage and attitudes, and leisure pursuits.
• Based on sound consumer insight and strategy defined by the business, prepare 360 degree plans for market to generate demand for the brands assigned and achieve market share targets.
• Help develop consumer validated winning communication for the brands assigned.
• Ensure consistency of communication and adherence to the Brand Pyramids in various touchpoints by all.
• Ensure execution of brand plans on time and budget.
• Management of external agencies to deliver the best creative output and on-time execution.
• Understand how consumers assimilate media & Implement efficient media planning & buying.
• Ensure effective management of internal and external research projects using the right tools and techniques.
• Manage the development of pack design (new/ changes).
• Drive innovations in existing and new areas following the stage-gate methodology. Ensure an 18 month rolling Rhythm Chart.
• Help with Trade Marketing Requirements.
• From the product ‘point of view’ ensure that targeted GCs are maintained & higher GC products develop consumer franchise.

REQUIREMENTS

• MBA or other relevant certification is a plus
• Job experience: 5 years minimum experience in Brand Management
• Strong oral and written communication skills as well as presentation skills
• Goal-oriented and results-driven with a creative mindset
  Olam is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, nationality, disability, protected veteran status, sexual orientation, gender identity, gender expression, genetic information, or any other characteristic protected by law.
  Applicants are requested to complete all required steps in the application process including providing a resume/CV in order to be considered for open roles.

Please refer the Job description for details