Brand Manager, Spirits - Toronto

at  Mark Anthony Group Inc Canada

At Mark Anthony, we are driven by an unwavering dedication to taste and innovation. We have a history of crafting new to world brands of distinction that have disrupted traditional beverage categories and completely transformed the global beverage industry.
We’re on an outstanding adventure. We’re going where others aren’t, and we’re growing like others can’t as a result. And we want YOU to help write the next chapters with us.
The Mark Anthony Group of Companies is one of North America’s most diversified and successful private beverage companies focused on the alcohol beverage sector. We are an innovative and entrepreneurial organization with a successful track record of building amazing company-owned and third-party brands that anticipate consumer’s tastes.

Reporting to the Senior Brand Manager, the Brand Manager based in Toronto will be responsible for leading and managing all brand building programs for a portfolio of Spirit brands. This role is accountable for developing strategic and tactical consumer plans, commercializing a range of products, building brand strength, and acquiring market share to achieve financial objectives.

Brand Management

• Lead the development of the Annual Brand Plan for the Spirits Category in an effort to drive brand presence, revenue and market share objectives. Work with the Senior Brand Manager to plan fiscal volumes, budgets and programming.
• Analyze commercial and brand health data in order to translate insight into action. Commercialize new brands and skus and hone communications to deliver on brand objectives.
• Build compelling sales presentations decks to support sales team training and support coast-to-coast sell in initiatives
• Collaborate with Trade Marketing and Sales teams to develop and manage the execution of tactical promotional plans including merchandising, value adds and field campaigns such as tastings.
• Development and execution of pricing strategy
• Develop and implement channel strategies for retail and on-premise channels
• Keep the Spirits portfolio top of mind internally and build quality and trusting relationships at all relevant levels of the organization, as well as across functions and regions, through strong interpersonal skills

Consumer-Focused Communications: Creative & Production Functions

• Lead the creation of compelling consumer-facing advertising, experiential, and PR campaigns. Manage agency partnerships to ensure excellence in execution.
• Eye for detail and design (packaging)

Financial Management

• P&L Management: Responsible for the achievement of annual revenue and profit objectives.
• Manage and control the A&P budget for the brands including media spend, creative development, events, sponsorships and brand activations budgets.