Brand Manager - Tilray Medical

at  Tilray

QUALIFICATIONS AND EDUCATION REQUIREMENTS

• Experience: Minimum of 5 years of experience in brand management, preferably in the healthcare or pharmaceutical industry. Experience in the medicinal cannabis industry is highly desirable.
• Skills:
• Strong strategic thinking and analytical skills.
• Excellent communication and interpersonal abilities.
• Proven track record in managing successful marketing campaigns.
• Expertise in end-to-end brand management. .
• Ability to work effectively in a hybrid work environment.
• Attributes:
• Self-motivated and results oriented.
• Creative and innovative mindset.
• Ability to thrive in a fast-paced and dynamic environment.
• Strong organizational and multitasking skills
  Tilray welcomes applications from all qualified individuals and is committed to employment equity and diversity in the workplace.
  Accommodations are available for applicants with disabilities throughout the recruitment process. If you require accommodations for interviews or other meetings, please advise when submitting your application.
  Please note that Tilray does not authorize, engage, or sponsor any consultants, agencies or organizations that seek certain personal or financial information from you (e.g. passwords, login ids, credit card information). Tilray does not charge any application, processing or on-boarding fee at any stage of the recruitment or hiring process.
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ROLE OVERVIEW

We are seeking an innovative and experienced Brand Manager to join our dynamic marketing team in Sydney, Australia and we have options for you to work from Melbourne too if you are based out of there. This role involves managing and communicating Tilray’s medical cannabis brands to healthcare professionals, pharmacies, hospitals and distribution partners in Australia and New Zealand. The successful candidate will play a crucial part in developing and executing brand strategies, driving product growth, and enhancing market presence.
This role has a flexible work schedule with 3 days in the office and 2 days working from home.
If candidate is based out of Melbourne, you can work remote with the expectation that you are able to travel to our Sydney office, may be once a month.

ROLE AND RESPONSIBILITIES

• Brand Strategy Development: Create and implement comprehensive brand strategies for four medical cannabis brands.
• Market Analysis: Conduct market research and analyze industry trends to identify opportunities and threats.
• Product Management: Oversee the lifecycle of each product, ensuring alignment with brand vision and goals.
• Marketing Campaigns: Plan and execute integrated marketing campaigns across various channels to enhance brand awareness and drive sales.
• Collaboration: Work closely with cross-functional teams, including sales and operations to ensure cohesive brand messaging and execution.
• Performance Tracking: Monitor and report on brand performance metrics, making data-driven decisions to optimize strategies.
• Compliance: Ensure all marketing activities comply with local regulatory requirements and ethical standards