Brand Manager, U By Kotex

at  KimberlyClark

IT STARTS WITH YOU. RIGHT HERE AT KC AUSTRALIA

You might have heard of us. You might not. But you definitely know our trusted brands, like Huggies, Kleenex and Viva. In fact, we’ll wager you’ve probably used our products today! Kimberly-Clark is a global personal care company. Spanning over 300 locations, our notable brands are an essential part of life for one-quarter of the world’s population.
We’re proud of our size, scale and impact. But when you join us, you’ll find there’s much more to who we are. Because a role with us is about the care you take, the connections you make and the opportunity to build a better world.
Bring your big ambition and make a visible, meaningful difference, right here, with K-C Australia.

OWN THE OPPORTUNITY

We’re seeking a talented Brand Manager to lead ‘U By Kotex’ - one of Australia’s most uniquely bold and consumer first brands. U By Kotex was born in Australia in 2003 and exists to ensure A Period Never Gets In The Way of a Woman’s Progress.
Since then, U By Kotex has offered the ultimate comfort and protection available in Period Care, with an unashamedly positive, relevant approach. Do you remember our iconic ‘Beaver’ advertising? If you’ve got what it takes to do even better in 2025, you should apply!
In this role, you will develop and implement strategic plans and brand building activities for the portfolio. You will be accountable for delivering, engaging and compelling content across all digital channels, including on social media.
This is a critical role and it has a pivotal part in delivering of key innovation/new product development projects, supporting the Senior Brand Manager to deliver key KPI’s and targets.

REQUIREMENTS

• To be successful in this role, you will bring forward Brand Management experience, preferably in an FMCG or consumer products /B2C environment
• You will be a high performer looking to lead an iconic brand with a big media budget, to demonstrate your readiness to step up to a Senior Brand Manager role
• You will have excellent project management, organisation and multi-tasking skills with strong business acumen
• Experience in SAP, IRI/Aztec or Nielsen (desirable). Qualifications across Business, Commerce or Marketing

• Develop & execute annual marketing plan activities, including communication across digital, social, in-store, search and sampling
• Partner with the Shopper Marketing Manager to develop and execute with shopper activations
• Support the New Product Development process, including assisting with the 3 year strategic innovation roadmap
• Responsibility for the achievement of financial and market share targets for the Period Care brands in the market