Brand Manager UK&I

at  KimberlyClark

You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world.

IT STARTS WITH YOU.

We are looking for a UK Brand Manager to join our Western & Central Europe Marketing team working on some of our most iconic Baby and Childcare brands including Huggies. You will be responsible for implementing the marketing strategy for assigned categories in Personal Care and support the Marketing Manager to manage Drynites and Wet Wipes innovation/renovation projects cross Western Ukraine & Central Europe.
Reporting into the Marketing Manager you will also be supported by a fantastic team of media and content experts not just internally but also through our world-renowned agency partners. This role sits within the newly formed Enterprise Markets Marketing Baby & Childcare team which means you will have the opportunity to partner not only in the UK but across the Western Ukraine & Central Europe region! A rare opening and fantastic opportunity for a passionate marketer with a creative flair.

Key Responsibilities include:

• Shopper Marketing management: in collaboration with category and sales Brand Manager will be responsible for annual budget allocation by customers for ad hoc marketing activation, customer ad hoc activations implementation, evaluation, and reporting to ensure maximum ROI. Full management of the connected activities (brand back update and check, internal product list update and check, ad hoc SKU creation, agencies coordination, etc…)
• Organic social media management (Instagram, Facebook): Social organic content calendar development, posting and evaluation; social media moderation.
• Bran.com management: full management of free samples and the web site updates in collaboration with our external agency
• Marketing budget tracker update and POs creation.
• Supporting Marketing Manager on Paid Media from the development to the implementation as well as media campaign tracking and optimisation.
• Supporting Marketing Manager on Drynites and baby Wet Wipes New Product Development, renovation projects cross WUCE: New product production process creation, artwork process, claim matrix process, etc..
• Supporting Marketing Manager on the Commercial program adaptation to UK&I markets and toolkit development (Packaging, claims, trade stories, specific visuals like 3D, galvanized) for the innovation/ renovation
• Supporting Marketing Manager to addresses the market consumer needs via analysis of consumers and retailers data in relation with the local teams to help the business grow and win with the consumer
• Cultivates close collaborative relationships with regional and WUCE marketing teams and with UK team (category, sales, finance) to ensure programs developed meet the market needs

ABOUT US

Huggies®. Kleenex®. Cottonelle®. Scott®. Kotex®. Poise®. Depend®. Kimberly-Clark Professional®. You already know our legendary brands—and so does the rest of the world. In fact, millions of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldn’t exist without talented professionals, like you.
At Kimberly-Clark, you’ll be part of the best team committed to driving innovation, growth and impact. We’re founded on more than 150 years of market leadership, and we’re always looking for new and better ways to perform – so there’s your open door of opportunity. It’s all here for you at Kimberly-Clark.

ABOUT YOU

You perform at the highest level possible, and you appreciate a performance culture fuelled by authentic caring. You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development.
You love what you do, especially when the work you do makes a difference. We are looking for a pro-active, confident, highly assertive and numerate marketing professional who can successfully build business relationships and present recommendations in an influential and persuasive manner.
At Kimberly-Clark, we’re constantly exploring new ideas on how, when, and where we can best achieve results.

To succeed in this role, you will need the following qualifications:

• You have marketing experience with a proven track record of successful E2E retailers activation execution
• Experience in developing digital marketing and activation plans that resonate with consumers delivering effective personalization.
• Can-do attitude to find ways to break down barriers and navigate and perform in changing circumstances
• A proven track record of delivering business results at the highest level
• Strong communication skills with initiative and ability to influence others, embrace diversity and drive change.
• Strong interpersonal skills; ability to build working relationships across functions, cultures and geographies and to interface with all levels of the organisation.
• Highly organised with solutions oriented approach and project management skills
• Good communication skills, proficient English speaker

Key Responsibilities include:

• Shopper Marketing management: in collaboration with category and sales Brand Manager will be responsible for annual budget allocation by customers for ad hoc marketing activation, customer ad hoc activations implementation, evaluation, and reporting to ensure maximum ROI. Full management of the connected activities (brand back update and check, internal product list update and check, ad hoc SKU creation, agencies coordination, etc…)
• Organic social media management (Instagram, Facebook): Social organic content calendar development, posting and evaluation; social media moderation.
• Bran.com management: full management of free samples and the web site updates in collaboration with our external agency
• Marketing budget tracker update and POs creation.
• Supporting Marketing Manager on Paid Media from the development to the implementation as well as media campaign tracking and optimisation.
• Supporting Marketing Manager on Drynites and baby Wet Wipes New Product Development, renovation projects cross WUCE: New product production process creation, artwork process, claim matrix process, etc..
• Supporting Marketing Manager on the Commercial program adaptation to UK&I markets and toolkit development (Packaging, claims, trade stories, specific visuals like 3D, galvanized) for the innovation/ renovation
• Supporting Marketing Manager to addresses the market consumer needs via analysis of consumers and retailers data in relation with the local teams to help the business grow and win with the consumer
• Cultivates close collaborative relationships with regional and WUCE marketing teams and with UK team (category, sales, finance) to ensure programs developed meet the market need

To succeed in this role, you will need the following qualifications:

• You have marketing experience with a proven track record of successful E2E retailers activation execution
• Experience in developing digital marketing and activation plans that resonate with consumers delivering effective personalization.
• Can-do attitude to find ways to break down barriers and navigate and perform in changing circumstances
• A proven track record of delivering business results at the highest level
• Strong communication skills with initiative and ability to influence others, embrace diversity and drive change.
• Strong interpersonal skills; ability to build working relationships across functions, cultures and geographies and to interface with all levels of the organisation.
• Highly organised with solutions oriented approach and project management skills
• Good communication skills, proficient English speake