Brand Manager, Wireless

at  Rogers Communications

We are committed to connecting Canadians through unique partnerships, our world-class network and content Canadians love—and our innovative team is growing. We are looking for dedicated team members to join our Corporate team who have a genuine passion for making positive impacts on customers and the communities where we live and work. We have a variety of business units with exciting and meaningful work waiting for you, including Communications, HR, Legal and Corporate Affairs, Supply Chain, Finance, and Real Estate. If you are considering your next step, we have exciting opportunities waiting for you. Come build a rewarding career at Rogers and be a driving force behind our success story!

WHO WE’RE LOOKING FOR:

We are looking for a passionate, disciplined integrated Brand Manager with a track record of success and a desire to grow. You strive for great work that not only breaks through with innovative ideas but helps deliver against business objectives. You come prepared with analytical and competitive facts, strategic thinking to support your recommendations, and are solutions oriented. You can prioritize and juggle many tasks at once, while always keeping the consumer front and centre.
We are looking for someone with strong comprehension of targeted/performance based digital marketing. You have an aptitude for strategic thinking and leading insights-driven creative. You are comfortable developing brand strategy and communication briefs, understanding media plans & their impact to the business, and comprehend the value they bring to the overall process. You are a leader and self-starter who can work within a team environment and participate in cross functional teams.
This individual will develop and lead execution of campaigns with the end goal of driving business results while improving key brand attributes. You will work closely with our Consumer Business Unit partners, Digital and Customer Experience teams, the broader Brand team, Legal, media and creative agency partners to bring winning campaigns to market on brand, on time, and on budget. This person is a natural “networker”, and ultimate team-player.

WHAT YOU WILL BE DOING:

Lead the production of all Rogers conversion campaigns (80%)

• Execute integrated conversion campaigns targeting both customers and non-customers
• Brief, develop, and implement “always-on” targeted campaigns that get the right message to the right customer at the right time
• Manage the creation of communication materials aligned to customer segments and journey stages in collaboration with agencies, internal partners and providers, in both English and French
• Establish and lead execution of conversion media strategies and tactics to ensure a timely and successful campaign launch
• Strong understanding of campaign performance analytics and online to offline attribution models
• Manage the production process – working closely with internal, agency & production partners to meet deadlines
• Write agency briefs for the team’s projects
• Contribute to annual & quarterly brand strategy for owned product/portfolio

Budget management and planning (15%)

• Track media and production budget
• Contribute to budget planning and management to ensure optimal allocation of resources
• Contribute to the elaboration of yearly brand strategy and communications planning

Strengthen the customer relationship (5%)

• Collaborate in the strategic development of initiatives intended to strengthen the relationship with customers
• Help develop the relationships and activities with the agencies and providers
• Manage the relationships with internal agencies and partners

TO PROTECT OUR PEOPLE, BRAND AND ASSETS, A PRE-EMPLOYMENT BACKGROUND CHECK WILL BE CONDUCTED. AS PART OF OUR SELECTION PROCESS, ALL CANDIDATES MUST CLEAR A CRIMINAL BACKGROUND CHECK. ADDITIONALLY, A CREDIT CHECK AND DRIVERS ABSTRACT MAY BE REQUIRED DEPENDING ON THE ROLE.

Schedule: Full time
Shift: Day
Length of Contract: Not Applicable (Regular Position)
Work Location: 333 Bloor Street East (012), Toronto, ON
Travel Requirements: None
Posting Category/Function: Marketing & Promotions / Event
Requisition ID: 316477
At Rogers, we believe the key to a strong business, is a diverse workforce where equity and inclusion are core to making everyone feel like they belong. We do this by embracing our diversity, celebrating our different perspectives, and working towards creating environments that empower our people to bring their whole selves to work. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential by removing any barriers for equal participation. We work with our candidates who are experiencing a disability throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the Recruitment Process FAQ.
Posting Notes: Corporate