Brand Marketeer MEA

at  Royal Swinkels

DIT GA JE DOEN

Business unit Middle East Africa (MEA) is the business unit within Royal Swinkels that focusses on delivering sustainable growth in the MEA region.
We are, as a team, on a very interesting journey /growth path in the overall MEA region. While we are successfully moving from a more traditional export model to local production, we are relaunching our most successful Malt brand (Bavaria Smalt) at the same time.
In this role, you are a key player within our team and you have the responsibility for building this renewed Malt based Soft drink in key markets within our region. You set portfolio priorities and build our different brands in line with the brand strategy.
For this role, we are looking for a business marketeer with a proven track record in building brands and leading execution. We see the ideal match with someone who is self-motivated, business oriented, pro-active, creative, sees opportunities and is a real team player.

• Implement and carry out brand and business strategies in major internal localization initiatives to substantially further our company’s brand and business goals.
• Execute important local above-the-line (ATL) and below-the-line (BTL) marketing efforts.
• Manage new product and packaging initiatives, encompassing the collection of business case data and approval of designs.
• Monitor and interpret consumer feedback and brand performance within the region to unearth prospects for expansion.
• Foster and maintain solid partnerships with essential stakeholders both within and outside of the organization.