Brand Marketing Assistant (hybrid remote)

at  Adam Equipment Co Ltd

Adam Equipment is a leading supplier of weighing scales and balances, based in Milton Keynes. Our products are used globally by professionals who trust and rely on them for accurate measurement in their processes. As a UK company with over 50 years’ experience in the weighing industry we pride ourselves on supplying high quality products to an ever-expanding customer base. Now, we need to bolster our UK Marketing team with a Brand Marketing Assistant, to help us accelerate our growth and ensure our brand continues to grow and thrive in the UK and beyond. We need someone who is creative, ambitious and who thrives on being part of a growing British business - could it be you?

QUALIFICATIONS AND SKILLS:

• Educational Background: Qualification in Marketing or a related field.

• Experience: Minimum of 1-3 years of experience in marketing, with a strong focus on digital marketing.

• Skills/knowledge Knowledge of digital marketing tools and platforms (e.g., Google Analytics, SEMRush etc).
• Graphic: Experience in using Adobe InDesign and Photoshop a strong advantage, as is a good understanding of brand and how a business can grow brand loyalty.
• Creativity: Strong creative skills with an eye for detail.
• Communication: Excellent written and verbal communication skills.
• Organisation: Strong organisational and multitasking abilities, with a keen attention to detail.
• Team Player: Ability to work collaboratively with our UK and US Marketing teams, as well as the wider Global Adam teams.
• Adaptability: Willingness to adapt and learn in a fast-paced, dynamic environment.

• Multimedia Content: Work with the team / outside sources on video content for use on websites and social media.
• Graphic work: Assist in the creation of marketing materials including brochures, flyers, posters, social media graphics and website visuals.
• Distributor collaboration: Provide our distribution network with the collateral they need to promote Adam products.
• Manage paid media and SEM Campaigns: Create, monitor and manage paid media buys and lead generation programs.
• Market Research: Conduct market research to identify trends and opportunities, providing actionable insights.
• Markets and marketing trends: Keep up-to-date with the latest SEO trends, algorithm changes, and best practices.
• Event Coordination: Assist our team in the planning and execution of trade shows, exhibitions, and other promotional events. Some travel may be required.
• Keyword Research: Conduct thorough keyword research to identify relevant and high-traffic keywords for our industry, including performance of competitor sites.
• Content Optimisation: Working with the content team review and suggest improvements to website content, including blogs, landing pages, and product descriptions, to improve natural search engine rankings.
• On-Page SEO: Implement on-page SEO strategies, including meta tags, headers and URL structures.
• Performance Analysis: Monitor and analyse website performance using SEO tools and analytics platforms, providing actionable insights and recommendations.
• Link Building: Develop and execute effective link-building strategies to improve domain authority and search engine visibility, as well as grow the brand across multiple third-party websites.