Brand Marketing Campaigns Executive

at  Twinkl

Job Introduction
Location: Twinkl HQ, Sheffield or remote
Annual Salary: £24,000-£29,000
Hours: Full Time
Contract: Permanent

JOB DESCRIPTION

As a Marketing Campaigns Executive at Twinkl, you’ll be a key member of the Brand Marketing team, working closely with the Brand Marketing Manager. Your responsibilities will include:

• Coordinating, developing, and creating brand campaigns in line with strategic goals.
• Leading strategic campaign planning, understanding the target market, and aligning with business objectives.
• Managing project coordination and collaboration by identifying key individuals across departments to effectively implement campaigns that support in achieving our goals in acquisition, retention, and brand.
• Contributing to yearly planning and identifying opportunities for reactive campaigns by staying on top of trends and conducting brand research.
• Collaborating with the internal partnerships team to determine how we engage with partners on campaigns.
• Collaborating with the internal creative agency to produce campaign-specific concepts and content.
• Working on a variety of topics, from Back to School campaigns to Christmas, Easter, and beyond.
• Actively tracking and analysing campaign performance, reporting back to senior stakeholders and identifying opportunities to pivot content and experimenting with new ideas to achieve results.
• Creating reactive content to engage educator communities and ensuring it meets a high standard.
• Ensuring a deep understanding of the Twinkl brand and tone of voice, adapting messaging to fit customer needs and ensuring relevance and appropriateness.

This role offers variety and the opportunity to work across a broad range of campaigns, keeping you engaged with creative and innovative projects throughout the year.

Core skills:

• Proven experience in brand marketing
• Strong background in campaign and project management, handling multiple stakeholders, including senior management, data, and technical team
• Deep understanding of the education sector and the digital marketing landscape
• Proficient in using marketing analytics tools and platforms to measure campaign performance and ROI
• Creative mindset with a passion for innovative marketing strategies
• Has a hard work ethic, is passionate, driven and loves what they do.
• Is honest, trustworthy and reliable.
• Produces quality work and is ready to learn new skills

If you require a reasonable adjustment to the application/selection process to enable you to demonstrate your ability to perform the job requirements please include this at the foot of your covering letter. This will help us to understand any modifications we may need to make to support you throughout our selection process.
In return for everything you can bring, we can offer you an exciting role in a fast-growing and dynamic business, with plenty of career opportunities.

Here are a couple of the things that make Twinkl a great place to be:

• A friendly, welcoming and supportive culture. We believe work should be fun and always put people before process
• Diversity, inclusion and belonging - our Employee Network Program includes working groups for LGBTQ+, People of Colour, Disabilities (visible and invisible), Women in Tech and Working Parents.
• From day 1 - Westfield Health, 29 annual leave days per year plus up to four additional days that may be awarded each year by the company, flexible working policy with opportunities to work from home, Twinkl subscription, access to a financial wellbeing coach and platform
• After probation - company sick pay and cycle to work scheme
• Long term service reward after 2+ years of service - Life insurance, enhanced pension contribution, enhanced maternity pay, enhanced adoption pay and enhanced paternity pay.

• Coordinating, developing, and creating brand campaigns in line with strategic goals.
• Leading strategic campaign planning, understanding the target market, and aligning with business objectives.
• Managing project coordination and collaboration by identifying key individuals across departments to effectively implement campaigns that support in achieving our goals in acquisition, retention, and brand.
• Contributing to yearly planning and identifying opportunities for reactive campaigns by staying on top of trends and conducting brand research.
• Collaborating with the internal partnerships team to determine how we engage with partners on campaigns.
• Collaborating with the internal creative agency to produce campaign-specific concepts and content.
• Working on a variety of topics, from Back to School campaigns to Christmas, Easter, and beyond.
• Actively tracking and analysing campaign performance, reporting back to senior stakeholders and identifying opportunities to pivot content and experimenting with new ideas to achieve results.
• Creating reactive content to engage educator communities and ensuring it meets a high standard.
• Ensuring a deep understanding of the Twinkl brand and tone of voice, adapting messaging to fit customer needs and ensuring relevance and appropriateness