Brand Marketing Communication Manager

at  Sony Electronics

Brand Marketing Communication Manager
For Customer Marketing
Location: Weybridge, United Kingdom
Are you passionate about crafting powerful communications and driving campaigns that make an impact across multiple European markets? We’re looking for a Brand Marketing Communication Manager to drive our communication strategy, lead and execute product launches, and ensure a consistent brand experience across all customer touchpoints for Sony’s consumer products.
As a core part of our European team, you’ll handle communication asset creation from start to finish, bring structure and strategy to product launches, and work cross-functionally to amplify our brand’s voice. If you’re skilled in project management, love working with data, and thrive in a dynamic, multicultural environment, this could be the perfect role for you.
You Will

Lead Communication Planning & Asset Development

• Create 360 communication plan for various Sony products, defining whom/what/where/how to deliver message to drive sales and brand growth
• Oversee end-to-end development of creative assets across all touchpoints(e.g. paid campaign, websites, social, eCRM, retail, etc.), ensuring all content resonates with our audiences.
• Develop and manage timeline to ensure on time delivery
• Download communication strategy and toolkit to all European markets and give guidance for successful execution
• Use customer insights, trends, and competitor analysis to refine tools to improve communication and assets in timely manner
• Work with various partners and agencies to create effective assets

Drive Product Launches Across Europe

• Create and download 360 communication plans and toolkit to all European countries necessary for product launch
• Track data from each activation, break down goals into actions, and evaluate the results to guide continuous improvement.
• Advise on and govern brand messaging across online and offline retail channels, ensuring a cohesive customer experience.
• Identify and address common brand presentation issues during virtual or in-store visits to enhance brand presence.

Budgets and Optimize Spending

• Prepare, monitor, and optimize the annual Advertising & Promotion budget to align with our business objectives.
• Monitor and control budget throughout the business year
• Propose and implement strategies to make the most of the budget, improving return on investment.

Support Events & Partnerships

• Collaborate with relevant teams on European exhibitions, consumer events, and sponsorships, ensuring alignment with brand messaging.
• Support consumer events to gain insights into consumer behavior, sharing key findings with the team.

Leverage Data & Insights

• Track consumer insights, market trends, and competitor activities to keep strategies fresh and impactful.
• Manage data internally and use insights to evaluate and report on the effectiveness of communication strategies.

You will bring

• Bachelor’s degree in marketing, communications, business, or equivalent experience
• Proven experience in brand and product communication
• Project management expertise with tight timelines
• Familiarity managing production schedules of retail display, demo contents, implementation, and quality control
• Strong collaboration skills with multiple parties, in a multicultural environment
• Experienced analyzing campaign results such as traffic, engagement, eCRM, paid media, etc.
• Agency management experience
• Experience in budget management, demonstrating attention to detail and analyzing the value generated.
• Proactive attitude and open minded
• Passionate about new innovations and technologies, especially with electronic industry
• Fluency in English is essential

Why Join Us?

• Be part of a dynamic, fast-paced environment with opportunities to make a real impact.
• Collaborate with dedicated, passionate teams across Europe.
• Shape brand strategy and help drive successful campaigns across multiple European markets.

If you’re ready to make an impact in brand communications, we’d love to hear from you!
Your new office
Weybridge
Based at the Weybridge office, you will enjoy a vibrant and friendly working environment. We have an onsite canteen with a wide range of options available, and a barista style coffee shop. There is a well-provisioned onsite gym run by our own Sony Wellbeing Coordinator, with classes on set days in the mornings, at lunch and after work hours. We have a staff car park which includes electric charging points, an undercover and secure bike rack (useful if you’ve made the most of the Cycle-to-Work scheme), or if you will use public transport we have a shuttle bus service that regularly runs between train station and the office at peak times.
Take a look at our video tour of the Weybridge site here:
https://www.youtube.com/watch?v=3lwbMOzjoVA
Life at Sony
We ensure competitive salaries and benefits by using established benchmarking. We encourage healthy work-life balance supported by hybrid and flexible working policies. We are a positive community who dream big together, respect each other, and enjoy a collaborative culture.
We like to celebrate our colleagues who make a real difference using our recognition platform. We also provide access to numerous services and platforms for all aspects of wellbeing. We listen to our people through conversations and surveys, respect their suggestions, then act on them. We also provide allowances for volunteering days so that our staff can support the causes they are most passionate about.
You can build your career around you with our fantastic range of learning & personal development programs to enhance your skills. We also encourage our staff to try exciting new roles, in a wide range of countries, with a supportive mobility team to support you if you take that leap!
Bring your uniqueness to Sony
We are passionate about creating a culture that promotes equity and cultivates inclusion, diversity, and belonging. We want employees with diverse backgrounds and perspectives that will stimulate innovation and have a direct impact on our creation of social value to fulfil Sony’s purpose – ‘to fill the world with emotion, through the power of creativity and technology’. We want you to bring your unique self to work and help shape our culture.
We are Sony Europe
Our people collaborate in an environment of respect, integrity, and open-mindedness. Diverse teams from all over Europe are the driving force for our business, and we embrace the differences that make each of us original and unique.
With offices in 28 European countries, Sony Europe caters to consumer, professional, semiconductor and healthcare markets with innovative electronics products and solutions. Our European laboratories research and develop new technologies and capabilities that contributes to the Sony Group and important issues on a planetary scale.
Bring your passion, creativity and ambitions to Sony Europe. Apply now, and let’s create the future together.
Equal Opportunity
Sony Europe is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment regardless of race, colour, religion, gender, citizenship, ancestry, age, physical or mental disability, sexual orientation, gender identity, medical condition, or any other protected characteristics.
Disability Accommodation for Applicants to Sony Europe
Sony Europe will provide reasonable accommodation for any qualified individuals with disabilities in the application process. For reasonable accommodation requests, please contact us by email at AccommodationRequest@eu.sony.com or by mail to: Sony Europe B.V, Human Resources Department, the Heights, Brooklands, Surrey, KT13 0XW, UK. When contacting us please indicate the position you are applying for, and the accommodation required.

Please refer the Job description for details