Brand Marketing Coordinator
at Sanofi US
Warszawa, mazowieckie, Poland -
Start Date | Expiry Date | Salary | Posted On | Experience | Skills | Telecommute | Sponsor Visa |
---|---|---|---|---|---|---|---|
Immediate | 20 Dec, 2024 | Not Specified | 23 Sep, 2024 | N/A | English,Scientific Background,Team Spirit,Consumer Healthcare,Brand Marketing,Creativity | No | No |
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Description:
Sanofi Consumer Health Care is top OTC pharmaceutical company in the Czech Republic and Slovakia. Our portfolio includes successful global brands such as Essentiale, MagneB6, Dulcobis, Allegra, Mucosolvan which are among the most recognized products on the market in Poland.
Working together, we’re focused on simplifying our business, clarifying roles and responsibilities and driving personal accountability to improve collaboration and excellence of execution while role-modeling and fostering challenger mindset across the whole organization to enable everyone to bring out their best every day.
Sanofi Consumer Healthcare is engaged in a transformation from a strategic, organizational and investment aspect, which impacts all our current and future marketing and business activities. To help fuel this transformation, we are looking for a Brand Marketing Coordinator to join our Central Eastern Europe (CEE) team. You will be responsible for leading and identifying the most profitable and relevant brand growth opportunities.
Responsibilities:
- Leadership for the brand and managing resource allocation across brand strategies and tactics
- Identifying the most profitable and relevant brand growth opportunities and allocate proper budget across brands and initiatives
- Signing-off brand ATL and BTL investments
- Leading, evaluating and ensuring implementation brands strategic Growth plans in order to ensure focus on the achievement of above market growth & sales / profitability objectives
- Driving brand analytics, market and competition understanding, brand learnings and action plans as well as the integrated planning process for the brand
- Execution of the key initiatives driving the brand growth
- Leading the identification of high ROI initiatives to drive best performing brand activations
- Challenging and endorsing the KPI proposed by the Performance Analytics Team to track the brand performance status and ROI of the Growth Plan
- Analysing the growth performance team recommendations to fine tune / change the plans in order to maximize the profitability and accelerate the market share gain for the brand
Requirements:
- University degree in business or scientific background
- Proven work experience in brand marketing
- Current or previous experience in Consumer Healthcare or FMCG companies with proven track record in marketing positions would be an advantage (through internship etc)
- Strategic, integrative and analytical thinking
- Creativity and problem-solving
- Team spirit, persuasiveness & influence, highly collaborative with all cross functional partners
- Flexibility to adapt to constantly changing business environment
- Digitally Savvy
- Fluency in Polish and English
Our offer:
- An international work environment, in which you can develop your talent and realize ideas and innovations within a competent team
- Access to internal recruitment and development libraries - you can create your own career path within Sanofi; your professional development will be supported purposefully
- Flexible home office policy, with a possibility to work up to 50% of time from home, where you can easily schedule your office days
- An attractive package of benefits,
- Employee Assistance Program (mental health support, legal and financial consulting)
- Gender neutral paid parental leave
Responsibilities:
- Leadership for the brand and managing resource allocation across brand strategies and tactics
- Identifying the most profitable and relevant brand growth opportunities and allocate proper budget across brands and initiatives
- Signing-off brand ATL and BTL investments
- Leading, evaluating and ensuring implementation brands strategic Growth plans in order to ensure focus on the achievement of above market growth & sales / profitability objectives
- Driving brand analytics, market and competition understanding, brand learnings and action plans as well as the integrated planning process for the brand
- Execution of the key initiatives driving the brand growth
- Leading the identification of high ROI initiatives to drive best performing brand activations
- Challenging and endorsing the KPI proposed by the Performance Analytics Team to track the brand performance status and ROI of the Growth Plan
- Analysing the growth performance team recommendations to fine tune / change the plans in order to maximize the profitability and accelerate the market share gain for the bran
REQUIREMENT SUMMARY
Min:N/AMax:5.0 year(s)
Marketing/Advertising/Sales
Marketing / Advertising / MR / PR
Marketing
Graduate
Business or scientific background
Proficient
1
Warszawa, mazowieckie, Poland