Brand Marketing Engagement Specialist II, Global - Converse

at  Converse

Become part of the Converse Team
Converse is a place to explore potential, break barriers and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At Converse, it’s about each person bringing skills and passion to a challenging and constantly evolving world to make things better as a team.
If You Get People, You’re Our People
Sure, there’s a whole science behind marketing. But behind that is real people. With needs and wants and quirks and dreams. And we need someone who gets people, who knows how to find our people. The creators, thinkers, and rebels who find themselves at home putting on some Converse. You’re the one that shows them we’re the same. You’re the connector.

WHO WE ARE LOOKING FOR

As a member of the Global Marketing team, you will bring brand marketing experience with a passion for sport. You are creative, strategic, and deeply connected to youth culture. Key traits include collaboration, adaptability, and innovative thinking. Essential skills are storytelling, digital and retail marketing, an understanding of relevant social media platforms, and consumer insight-driven decision-making.

• Sell-In Toolkit: Coordinate marketing deliverables for the seasonal sell-in toolkit, including brand foundation, seasonal strategy, product details, functional plans, and creative direction
• Global Marketing Brief: Support development of the Global marketing brief including seasonal strategy, consumer insights, seasonal approach, creative direction, and critical marketing levers
• Geo Marketing Plans: Support coordination across Geo marketing teams to ensure strategic alignment of the Global marketing brief as Geos develop localized plans
• Sports & Entertainment Plans: Support marketing plans against S&E on an as needed basis, in partnership with S&E team
• Hind sighting: Support work, in partnership with Geos and functions, to understand results and learnings against key initiatives
• Team: Support the Global Marketing team, learn cross-functional best practice working processes, support Global and Geo meetings, driving efficient and effective ways of communicatio