Brand Marketing Manager

at  CabinetWorks Group

ESSENTIAL QUALIFICATIONS AND SKILLS:

• Bachelor’s degree in marketing, communications or related field.
• 5 years of experience in marketing, marketing communications or brand management
• Proficient skills developing integrated, multi-discipline marketing plans.
• Thorough understanding of marketing principles across all disciplines, including but not limited to: advertising, media, social, PR, web/digital/interactive, literature, collateral, POS/merchandising.
• Strong understanding of customer and market dynamics.
• Excellent verbal and written communication skills.
• Proven ability to develop and execute strategic programs and supporting tactics
• Excellent project management and managing multiple projects with a deadline orientation and focus.
• Ability to quickly grasp complex business environment and concepts and express them clearly.
• Flexible and open to changing priorities and managing multiple tasks simultaneously within compressed timeframes.
• Demonstrated successful ability to build positive partnerships and work collaboratively with cross-functional business teams.
• Ability to travel up to 10%.

PREFERRED QUALIFICATIONS AND SKILLS:

• 7+ years of experience in marketing, marketing communications or brand management
• Master’s degree or MBA in marketing, communications, journalism or related field.
• Experience in building industry.
• Familiarity with the cabinet industry and product.

PRINCIPAL FUNCTIONAL RESPONSIBILITIES:

• Work with Marketing Director to develop and execute overall vision and strategy for the total brand experience.
• Develop and execute the integrated marketing plan, in conjunction with Sales and Channel Marketing, to deliver total brand value proposition.
• Collaborate and work in conjunction with Product Development, Sales, Customer Care and others to develop and implement brand communications strategies and tactics.
• Manage unique and meaningful communication efforts, including branded messaging and product-specific marketing.
• Work with Product Design and Product Management to ensure the product strategy and definition are consistent with brand positioning
• Develop, implement and manage social media (customer and consumer facing) communication strategy.
• Monitor and evaluate success of communication activities.
• Assist in the development of an overall brand and communications strategy to meet company objectives and work with other members of team(s) in a collaborative environment
• Collaborate with other brand and marketing leaders to ensure coordinated positioning and marketing efforts across all channels and mediums of communications.
• Monitor industry, competitor and consumer trends, implementing opportunistic or corrective action as appropriate.
• Assist with department budget creation, and managing projects to approved budget.
• Manage and monitor brand metrics and goals, including revenue and profitability.
• Initiate and interpret market research to inform brand strategy and campaign execution.