Brand Marketing Manager

at  Fandom

YOU WILL…

• Strategy Development: Design and implement integrated marketing campaigns across digital platforms (e.g., social media, email, paid media, influencer marketing) that are carefully curated to specific merchandising categories (e.g., PC games, software, eBooks) and their target audiences.
• Category-Specific Marketing: Develop bespoke marketing plans for individual product categories, leveraging customer insights to engage gaming communities with relevant messaging, promotions, and content tailored to their preferences.
• Partner Collaboration: Work closely with various marketing channel owners (e.g., email, social media, paid media, content, and influencers) to ensure the effective implementation of marketing strategies and plans that align with product category goals and audience needs.
• Brand Stewardship: Ensure consistent brand messaging and visual identity across all channels, aligning with Fanatical’s positioning within the gaming industry and its various product categories.
• Campaign Management: Own the end-to-end campaign lifecycle for category-specific marketing efforts, from planning and execution to performance analysis, ensuring timely delivery and optimization of campaigns based on KPIs relevant to each merchandising area.
• Collaborative Leadership: Partner closely with internal teams such as Product, Sales, and Business Development, as well as external partners (developers, publishers, and agencies), to align marketing initiatives with category objectives and audience insights.
• Customer Insight: Leverage data analytics and audience segmentation to better understand the purchasing behaviors and interests of different product category audiences, optimizing marketing tactics for acquisition and retention.
• Content Creation: Work with creative and content teams to develop compelling assets (emails, landing pages, videos, banners) specific to each merchandising category, ensuring relevance to the targeted gaming audience.
• Market Research: Stay on top of industry trends, competitive landscape, and emerging technologies within the gaming and e-commerce sectors to continuously improve marketing strategies and identify new opportunities for brand and category growth.
• Performance Tracking: Regularly analyze and report on campaign performance metrics, making data-driven recommendations to optimize future initiatives within each merchandising product category.

This is an exciting opportunity to work for Fanatical.com (part of the Fandom family) in the fast-paced Marketing Department. Fanatical is one of the world’s leading e-commerce and technology platforms. We deliver an ever growing portfolio of PC games and digital entertainment products to customers across the globe, with sales in excess of 100 million products to date.
As a Brand Marketing Manager, you will play a pivotal role in developing and executing multi-channel marketing strategies tailored to specific merchandising product categories and their unique audiences. By focusing on the distinct needs and interests of gaming communities, this role will strengthen brand equity, engage a global audience, and drive revenue growth. The ideal candidate is a creative thinker with strong analytical skills, integrated marketing expertise, comfortable collaborating cross-functionally, and has a passion for gaming culture and e-commerce.