Brand Marketing Manager

at  Racelogic

At RACELOGIC, a leader in providing cutting-edge technology solutions for the automotive sector, we are currently seeking an experienced Brand Marketing Manager to join our dynamic Marketing Team. This pivotal role focuses on executing a comprehensive global B2B marketing strategy for our VBOX Automotive brand.
Working closely with the Marketing Manager and other specialists within the marketing team, you will be required to manage the social media channels, deliver multi-channel targeted campaigns, and contribute to the success of international events.
Key to this role is the ability to originate and produce a wide range of content so a creative flair and strong copy writing skills are essential.
The successful candidate will have at least five years experience across the full marketing mix, ideally gained working in an engineering or technical marketing environment promoting complex products to a B2B audience.

REQUIRED SKILLS:

• A degree or other formal qualification in marketing or business studies.
• Minimum of five years of experience in marketing, with a strong preference for backgrounds in engineering, technology, or related fields.
• Exceptional ability in content creation, with excellent writing and editorial skills.
• Proven expertise in managing complex B2B marketing strategies and campaigns.
• Ability to understand and clearly communicate technical products and applications.
• Excellent data handling skills including digital analytics and sales reporting.
• Adept at managing multiple projects simultaneously with a keen attention to detail.
• Excellent interpersonal and communication skills, capable of working collaboratively in a team-oriented environment across both commercial and engineering departments.

• Develop and implement a robust marketing strategy in alignment with company objectives for the VBOX Automotive brand.
• Create high-quality written content including editorials, news stories, white papers, brochures, and gated /download content, ensuring alignment with the brands voice and technical standards.
• Design and oversee multi-channel advertising campaigns including print, digital, and third-party collaborations, and complete post-campaign analysis.
• Day-to-day management of social media channels, specifically LinkedIn, including content planning and creation, monitoring and reporting.
• Ensure website content is accurate and up to date at all times. Utilise analytics to drive new content creation and improvements to the user experience.
• Manage comprehensive communication plans for product life cycles and new product launches.
• Devise and deliver the CRM communications strategy to drive conversions through the buying process and increase engagement with owners.
• Track and report marketing performance using available data analytics to identify trends, opportunities and inform audience profiles.
• Manage the successful delivery of international events from stand design through to post-event communications.
• Manage the VBOX Automotive marketing budget in line with the agreed strategy.