Brand Marketing Strategist
at PT Jakmall Digital Niaga
Jakarta, JKT, Indonesia -
Start Date | Expiry Date | Salary | Posted On | Experience | Skills | Telecommute | Sponsor Visa |
---|---|---|---|---|---|---|---|
Immediate | 06 Oct, 2024 | Not Specified | 06 Jul, 2024 | N/A | Presentation Skills,Analytical Skills,Media Trends,Interview | No | No |
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Employment Type:
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Permanent | Independent - 1099 |
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Contract to Hire – Corp 2 Corp |
Description:
- Develop and execute comprehensive strategies and campaigns across online marketplaces, offline events and social media to drive awareness, engagement, and revenue growth for Jakmall’s multiple brands
- Formulate and execute strategies to enhance brand awareness through various social media channels, including Instagram and TikTok.
- Take charge of and lead live streaming activities for the brand on platforms like Shopee Live and TikTok Live.
- Actively participate in the creation and execution of brand projects aimed at raising awareness, including participation in exhibitions and other relevant events.
- Create and execute campaigns in collaboration with influencers to effectively promote the handled brands.
- Collaborate with cross-functional teams, including design, and influencer relations, to ensure seamless execution of marketing campaigns and maintain brand consistency.
- Analyze campaign performance across various platforms, utilizing data-driven insights to identify areas for improvement and optimization.
- Initiate and lead creative initiatives to enhance brand awareness, championing innovation and staying ahead of market trends.
- Track, analyze, and report on the performance of marketing campaigns. Present insights and contribute to strategic decision-making.
- Drive brand engagement through innovative content and collaborating with the production team on concept development, execution, and optimization across social media and marketplaces.
- Oversee the brand’s marketplace account, ensuring a dynamic presence by consistently uploading new products, crafting impactful store campaigns (featuring vouchers or flash sales), and actively participating in marketplace-wide campaigns on platforms such as Shopee, Tokopedia, Lazada, Blibli, and TikTokShop
- Bachelor’s degree in communication, marketing, business, or a related field.
- 1+ year of professional experience in brand marketing strategy, preferably with experience in multi-channel campaign development and execution.
- Demonstrated ability to develop and implement multi-channel marketing campaigns across social media platforms and e-commerce marketplaces (Shopee, Tokopedia, Lazada, Blibli,Tiktokshop).
- Proven experience in handling social media accounts, specifically adept at content creation for Instagram and TikTok.
- Strong understanding of social media advertising principles (knowledge of SEO & SEM a plus) to optimize campaign reach and effectiveness.
- Proficiency in operating marketplace platforms (Shopee, Tokopedia, Lazada, Blibli, TikTok Shop).
- Proven experience in offline branding activities is a plus.
- Knowledge or proven experience in negotiating and managing collaborations with Key Opinion Leaders (KOLs) is a plus.
- Experience in live streaming platform management and execution (Shopee Live, TikTok Live) is a plus.
HIGHLY DESIRABLE SKILLS :
- A keen awareness of the latest social media trends, continuous learning of evolving marketing strategies.
- Strong analytical skills coupled with a creative mindset.
- Highly motivated,results-oriented with a passion for brand building.
- Thrive in a dynamic environment by readily adjusting strategies, learning new skills, and embracing change to conquer challenges and drive growth
- Strong organizational skills and the ability to manage multiple priorities simultaneously.
- Excellent communication and presentation skills, with the ability to collaborate effectively with diverse teams.
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Responsibilities:
Please refer the Job description for details
REQUIREMENT SUMMARY
Min:N/AMax:5.0 year(s)
Marketing/Advertising/Sales
Marketing / Advertising / MR / PR
Marketing
Graduate
Proficient
1
Jakarta, Indonesia