Brand Media Manager

at  Collective Measures

Collective Measures is currently seeking an Brand Media Manager to provide expertise to the agency’s practice in the areas of digital and traditional strategies and campaigns.

_QUALIFICATIONS:

• 4-6 years of experience in digital media, especially in planning and managing display & traditional campaigns or trading/buying in display focused platforms
• Experience using The Trade Desk, DV360, Amazon Advertising or other programmatic DSP’s, TTD preferred
• Experience using DoubleClick Campaign Manager preferred
• Experience with Google Analytics preferred
• High proficiency with Tableau and/or Microsoft Excel—formulas, pivot tables, creating efficiencies
• Strong knowledge and background in metrics and results-driven optimization is vital
• Strong written and verbal communication skills
• Strong organizational skills and the ability to manage multiple projects simultaneously while meeting deadlines
• A data-driven, independent, and analytical approach to problem solving
• The ability to work independently as well as with a team in a fast paced, goal-oriented environment
• Self-starting, positive work ethic, to consistently meet and exceed objectives and take on more responsibility

_PHYSICAL / COGNITIVE REQUIREMENTS: (without accommodation or with reasonable accommodation)

• Must be able to speak, write and read English proficiently;
• Must be able to sit for extended periods of time;
• Must be able to use a keyboard and a telephone.

Planning, Strategy, and Reporting:

• Craft client communication regarding recommended display and traditional tactics, including specifics on targeting, investment levels, ad types and inventory that align with goals
• Ability to build recommendations and optimizations off previous performance
• Understand nuances for planning, execution, and reporting for each digital and traditional tactic
• Tactics include display (banners, online video + connected TV, audio, native) and traditional (print, out-of-home)
• Able to determine breakout between working with managed vendors vs internal trade desk based on campaign needs and goals
• Conduct audience and market research as well as competitor research to support media recommendations
• Understand when to add and how to execute display impact studies (brand lift, A/B testing)
• Work with team members to evaluate cross-channel impact analysis (search correlation, search lift, etc.)
• Effectively set up plan to pull appropriate data for each report that considers consumer journey and is catered to client audience
• Summarize and communicate status of all campaigns with appropriate internal contacts and client teams - this includes building client-facing reports in Excel and/or PowerPoint with data visualization and insights for planner/buyer to reference

Thought Leadership:

• Draft client POVs, blog posts, and case studies for specific tactics, partners, and channels
• Keep up with industry trends and share through email, meetings, and company presentations
• Research new capabilities in the space and able to come up with new ideas for current and potential clients
• Be prepared for assisting with new business pitches and coming up with ideas that support unique goals, industries, and audiences

Programmatic:

• Plan, build, maintain, and optimize programmatic campaigns using Collective Measures’ ad tech stack
• Craft and implement optimization strategies for programmatic display campaigns across multiple channels (banner, video, audio, native, Connected TV)
• Provide programmatic bidding expertise and understand bidding best practices to improve campaign performance
• Familiar with vendor integrations to improve targeting, ad units, and measurement with internal campaigns

Managed Service and Direct Buying:

• Research and meet with various display programmatic partners and direct publishers, learning their evolving capabilities and related industry trends
• Build consideration set of vendors, draft/send RFPs, create plan that aligns with goals. Ability to develop recommendation and articulate rationale with clients.
• Effective communication with third-party vendors to ensure necessary proposal information is provided, campaigns are set up and tracking correctly, and billing aligns between parties
• Campaign Manager (DCM) experience to effectively build pixels, traffic, report, and bill on managed service campaigns