Brand Media Planner

at  Collective Measures

Collective Measures is currently seeking a Media Planner on the Brand Media team who will be responsible for duties across the entire media planning process - from helping craft the strategy around digital and traditional tactics, creating IOs and trafficking ads with managed service display partners and direct buys, to managing campaigns in a hands-on-keyboard DSP. This role supports multiple awareness media tactics that are planned and purchased in various ways.

_QUALIFICATIONS:

• 2+ years of experience in media, including managing display campaigns, trading/buying in display focused platforms, or managing traditional channels
• Experience using The Trade Desk, DV360, Amazon Advertising or other programmatic DSP’s preferred, but not required
• Experience using Google Campaign Manager 360 preferred, but not required
• High proficiency with Microsoft Excel—formulas, pivot tables, creating efficiencies
• Strong knowledge and background in metrics and results-driven optimization is vital
• Strong written and verbal communication skills
• Strong organizational skills and the ability to manage multiple projects simultaneously while meeting deadlines
• A data-driven, independent, and analytical approach to problem solving
• The ability to work independently as well as with a team in a fast paced, goal-oriented environment
• Self-starting, positive work ethic, to consistently meet and exceed objectives and take on more responsibility

Planning and Strategy:

• Assist the Associate Manager / Supervisor in strategy communication regarding recommended display and traditional tactics, including specifics on targeting, investment levels, ad types and inventory
• Responsible for day-to-day campaign management of various campaigns across different platforms
• Drafting insights for client-facing reports, including both data visualization and insights

Managed Service and Direct Buying (Digital & Traditional):

• Research and meet with various display programmatic partners and direct publishers, learning their evolving capabilities and related industry trends.
• The Media Planner should come into the position with a basic knowledge of the ad tech partners in the space
• Coordinate and implement third-party products and technology across the programmatic landscape
• Lead IO creation and trafficking for digital buys

Programmatic:

• Own the building and optimization of programmatic campaigns using Collective Measures’ ad tech stack
• Have a primary role in ideating and implementing optimization strategies for programmatic display campaigns across multiple channels (banner, video, audio, native, Connected TV)
• Implement bidding best practices to improve campaign performance