Brand, PR & Communications Executive (Freelance or Fixed...

at  yulife

ABOUT US:

YuLife is an award-winning InsurTech company and an employee benefit provider.
We’re the world’s first “lifestyle insurance” company. While other insurers are there for people at the point of death or illness, we engage with people every day to help them live better lives.
To do that, we’ve built an award-winning app that rewards people for building healthy habits. It includes the best wellbeing and digital health tools in the world.
Customers can earn vouchers from great brands like Amazon, Tesco or ASOS for doing simple things like walking or practicing mindfulness. They can even do good by planting trees or cleaning the oceans from the app.
Our clients include Co-Op, Tesco, Capital One and Fujitsu, and we’ve been ranked the #1 employee benefit in the UK on Trustpilot. More recently, YuLife was recognized by CX Insurance Awards as ‘Best Insurtech 2024’ and the 8th Fastest Growing Technology Company in the UK in the prestigious 2023 Deloitte Technology Fast 50.

THE ROLE:

YuLife is scaling and we are looking for a talented brand and communications marketer to join our growing content team. The ideal candidate has experience working within the employee benefits or insurance industry, creating content that brings our brand to life while staying true to our values and tone of voice. Reporting to YuLife Content Lead, this position is responsible for increasing brand awareness, PR visibility and thought leadership across our social channels, website and events.

DAY TO DAY RESPONSIBILITIES INCLUDE, BUT ARE NOT LIMITED TO:

• Proactively own and manage the LinkedIn profiles of YuLife CEO and Founder, Sammy Rubin along with additional members of the senior leadership team
• Support with PR across all regions (UK, South Africa and USA) including speaking opps, managing awards and presentations
• Support Social and digital content ideation and rollout across SA, US and UK
• Create interesting and well-researched content to drive traffic and engage with customers and prospects; content includes blog posts, e-books, ad copy, customer stories and in-person event collateral.
• Serve as the primary content liaison for South Africa needs, working with a regional team to produce content that speaks directly to the South African audience.
• Translate the YuLife brand style and tone of voice into content that is valuable for HR professionals and brokers.