WORKING CONDITIONS:

It’s no surprise that as a food company, we use many ingredients that may be considered common allergens (i.e. peanuts, tree nuts, milk, etc.). Whether this role is based out of our headquarters or one of our distribution centers, it is possible that you may be exposed to such allergens in this role. If you have any concerns with being exposed to any particular food ingredients, including meat, please disclose this during the hiring process.
If this sounds like you, please click the “Apply Now” button. If this role doesn’t quite match what you’re looking for, but you’d like to know more about joining the HelloFresh team, please visit our Jobs page to view our other vacancies. We’d love to hear from you!

factor

JD100

ABOUT THE ROLE

Factor (factormeals.ca) is like a “startup within a startup” and we want to keep up the momentum by adding a Brand + Product Marketing Manager to our team. Reporting to the Associate Director, Marketing, you’ll be taking ownership of the positioning, messaging, and branding of our product portfolio. As the Brand + Product Marketing Manager, you will ideate, create and distribute promotional/GTM campaigns, lead the charge on developing and managing the brand’s marcomms strategy, and educate customers on the value and benefits of Factor through brand and product marketing channels.

WHAT YOU WILL BE DOING:

• Developing and owning the product marketing strategy for Factor’s weekly menu offering and new product launches
• Spearheading Factor marcomms strategy including overseeing and developing briefs, brand copy and managing organic social and brand influencers
• Serving as the main collaborator between the Brand, Product and cross functional Marketing teams
• Identify the target audience and develop product positioning, comms and marketing launches for new products
• Lead launch of ATL efforts including briefing, creative management and media buying
• Operating in a highly cross-functional role, partnering closely with Product, CRM, Tech, Design, Brand, Analytics, UX Research, PR, Social, and Growth Marketing to improve engagement and retention
• Developing and aligning online and offline marketing campaigns in collaboration with channel owners
• Creating the product marketing roadmap, and analyzing campaign performance across activation, engagement and retention