Brand & Product Marketing Strategist II

at  Navy Federal Credit Union

Overview
Serve as a marketing product owner (Marketing product lead). Lead and direct the delivery of holistic marketing campaigns from market strategy development to implementation to engage the member/prospect, achieve business goals, and increase share among members. Translate the business strategy into actionable and effective features/campaigns and user stories/campaign briefs to leverage member insights, cross-channel strategy, and intelligent targeting. Build cross-functional relationships and expertise in the Navy Federal brand and product portfolio. Work with product SMEs to anticipate, prioritize and plan campaign strategy across paid, owned, and earned channels. Apply internal and external marketing insights, data-driven strategy, and enterprise goals to guide and evolve both campaigns and initiatives to drive results.
Talent Quest
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Responsibilities

• Lead Financial Education (MakingCents) and Security brand strategy efforts providing strategic guidance and direction based on marketing and business needs.
• Serve as marketing campaign product owner, translating vision and directing execution of holistic marketing strategy to ensure engaging messaging and creative assets for integrated campaigns, prospecting campaigns, engagement campaigns, and product launches
• Collaborate with business and marketing leaders to identify opportunities to drive adoption, engagement, retention, and cross-sell/up-sell/referral behavior in all paid, owned, and earned channels based on performance; continually prioritize initiatives
• Strategize with cross-functional leads on the implementation of a wide range of data-driven marketing initiatives including member insights, audience selection, trigger qualification, suppressions, and segmentation
• Own development of campaign briefs/user stories and contribute to data requirement briefs to execute a range of marketing campaigns through owned channels (such as email, push, and in-app messaging) and paid media (such as national and local broadcast, radio, display ads, online video, and search); collaborate with other marketing channel partners to drive desired business outcomes
• Contribute to the planning of the financial education and security marketing roadmap(s) by managing the strategy around campaign execution and testing
• Serve as owner within marketing scrum teams; assist scrum masters with identifying and prioritizing the backlogs, refinement, and sprint planning to ensure alignment with product roadmaps and business unit stakeholder goals
• Shape acceptance criteria and marketing output standards to determine when marketing product or service meets the definition of done/ready with appropriate stakeholders within organization
• Support business-critical processes such as budgeting, compliance review, marketing metrics, project management systems, agile processes, and stakeholder approvals
• Maintain a thorough knowledge of Navy Federal’s brand, products and services, research and competitive trends, in addition to member insights, to support marketing forecasting, third party vendors and opportunities that drive business goals
• Evaluate and report on campaign performance, test results/learnings, and data insights to the product marketing group, business units, cross-functional partners, and all levels of leadership
• Deliver compelling and effective communications/presentations to departmental and executive management, as well as socialization into all marketing activities
• Collaborate with Chief Product Owner to manage advertising agency relationship, briefings and development and evaluation of media plans and paid media creative to ensure integrated strategies and campaigns are executed, optimized and delivering against business goals
• Manage key corporate stakeholders, including Business Unit expectations, through education on marketing concepts, process and tools, media constraints, and opportunities
• Contribute as needed to ad hoc initiatives which require expertise on campaigns and lifecycle management
• Mentor lower level team members
• Perform other duties as assigned

Qualifications

• Experience in leading large brand, product, and/or marketing campaigns with business risk and impact; to include strategy, execution, innovation, problem solving and decision-making
• Significant experience in client management, project leadership, and execution; including initiatives with marketing, advertising, product strategy, cross-functional teams and external partner team members
• Experience in leading, shaping, and developing go-to-market plans that drive results toward business priorities and goals
• Ability to multi-task and prioritize with minimal direction and assertiveness to change team processes quickly
• Synthesize results of analyses, develop and make recommendations, and present results to solve unique and complex problems
• Working knowledge of financial and marketing industry trends, products, and services
• Significant experience with PCs and related software packages as well as learning different collaboration and product management tools
• Effective verbal, written, and interpersonal communication skills
• Effective organizational, planning, and time management skills
• Bachelor’s Degree in a related field such as Marketing, Strategy, Business, Finance, or the equivalent combination of education, training, and/or experience

DESIRED QUALIFICATIONS

• Product Owner Certification or equivalent training/experience
• Working knowledge of Navy Federal products, services, programs, policies, procedures and systems to launch and drive campaigns
• Working knowledge of Navy Federal’s functions, philosophy, operations and organizational objectives
  Hours: Monday - Friday, 8:00AM - 4:30PM
  Location: 820 Follin Lane, Vienna, VA 22180
  About Us

Navy Federal provides much more than a job. We provide a meaningful career experience, including a culture that is energized, engaged and committed; and fierce appreciation for our teams, who are rewarded with highly competitive pay and generous benefits and perks.

• Best Companies for Latinos to Work for 2024
• Computerworld® Best Places to Work in IT
• Forbes® 2024 America’s Best Large Employers
• Forbes® 2023 The Best Employers for New Grads
• Fortune Best Workplaces for Millennials™ 2023
• Fortune Best Workplaces for Women ™ 2023
• Fortune 100 Best Companies to Work For® 2024
• Military Times 2023 Best for Vets Employers
• Newsweek Most Loved Workplaces
• Ripplematch Campus Forward Award - Excellence in Early Career Hiring
• Yello and WayUp Top 100 Internship Programs

From Fortune. ©2024 Fortune Media IP Limited. All rights reserved. Used under license. Fortune and Fortune Media IP Limited are not affiliated with, and do not endorse products or services of, Navy Federal Credit Union.
Equal Employment Opportunity: Navy Federal values, celebrates, and enacts diversity in the workplace. Navy Federal takes affirmative action to employ and advance in employment qualified individuals with disabilities, disabled veterans, Armed Forces service medal veterans, recently separated veterans, and other protected veterans. EOE/AA/M/F/Veteran/Disability EOE/AA/M/F/Veteran/Disability
Hybrid Workplace: Navy Federal Credit Union is a hybrid workplace, and details will be discussed during your interview process.
Disclaimers: Navy Federal reserves the right to fill this role at a higher/lower grade level based on business need. An assessment may be required to compete for this position. Job postings are subject to close early or extend out longer than the anticipated closing date at the hiring team’s discretion based on qualified applicant volume. Navy Federal Credit Union assesses market data to establish salary ranges that enable us to remain competitive. You are paid within the salary range, based on your experience, location and market position
Bank Secrecy Act: Remains cognizant of and adheres to Navy Federal policies and procedures, and regulations pertaining to the Bank Secrecy Act.

• Lead Financial Education (MakingCents) and Security brand strategy efforts providing strategic guidance and direction based on marketing and business needs.
• Serve as marketing campaign product owner, translating vision and directing execution of holistic marketing strategy to ensure engaging messaging and creative assets for integrated campaigns, prospecting campaigns, engagement campaigns, and product launches
• Collaborate with business and marketing leaders to identify opportunities to drive adoption, engagement, retention, and cross-sell/up-sell/referral behavior in all paid, owned, and earned channels based on performance; continually prioritize initiatives
• Strategize with cross-functional leads on the implementation of a wide range of data-driven marketing initiatives including member insights, audience selection, trigger qualification, suppressions, and segmentation
• Own development of campaign briefs/user stories and contribute to data requirement briefs to execute a range of marketing campaigns through owned channels (such as email, push, and in-app messaging) and paid media (such as national and local broadcast, radio, display ads, online video, and search); collaborate with other marketing channel partners to drive desired business outcomes
• Contribute to the planning of the financial education and security marketing roadmap(s) by managing the strategy around campaign execution and testing
• Serve as owner within marketing scrum teams; assist scrum masters with identifying and prioritizing the backlogs, refinement, and sprint planning to ensure alignment with product roadmaps and business unit stakeholder goals
• Shape acceptance criteria and marketing output standards to determine when marketing product or service meets the definition of done/ready with appropriate stakeholders within organization
• Support business-critical processes such as budgeting, compliance review, marketing metrics, project management systems, agile processes, and stakeholder approvals
• Maintain a thorough knowledge of Navy Federal’s brand, products and services, research and competitive trends, in addition to member insights, to support marketing forecasting, third party vendors and opportunities that drive business goals
• Evaluate and report on campaign performance, test results/learnings, and data insights to the product marketing group, business units, cross-functional partners, and all levels of leadership
• Deliver compelling and effective communications/presentations to departmental and executive management, as well as socialization into all marketing activities
• Collaborate with Chief Product Owner to manage advertising agency relationship, briefings and development and evaluation of media plans and paid media creative to ensure integrated strategies and campaigns are executed, optimized and delivering against business goals
• Manage key corporate stakeholders, including Business Unit expectations, through education on marketing concepts, process and tools, media constraints, and opportunities
• Contribute as needed to ad hoc initiatives which require expertise on campaigns and lifecycle management
• Mentor lower level team members
• Perform other duties as assigne