Brand Strategist

at  INIZIO EVOKE

Brand Strategist – Health Marketing
Location: London/Brighton/Manchester
hybrid/full-time
Inizio Evoke is a global health marketing, communications, and transformation platform unlocking growth through data-driven insights and human centricity. We are purpose-built to make Health more human™.
We are currently looking for a brand strategist with significant experience from a health marketing agency to join our European team. Our Brand Strategists plays a pivotal role in the Inizio Evoke Europe (IEE) Strategy & Insights (S&I) team by developing creative, omnichannel marketing strategies with the objective of changing behaviour. Specifically, the Brand Strategists are responsible for successfully planning, implementing, and analysing strategies that enable us to deliver best in class creative and programmes grounded in behavioural science. Put simply, they act as the catalyst for inspiring evidence-based ideas that thrive in real lives.
You will form part of a highly collaborative, award-winning team and expected to work with individual accountability on smaller briefs, provide coaching and transfer of knowledge to colleagues within the S&I team and beyond, as appropriate. On occasion, you will work with colleagues and services within the wider Inizio group - for example to deliver new business projects / opportunities.

KEY COMPETENCIES AND SKILLS

• Previous experience as a strategist working within a health marketing agency.
• Comfortable working collaboratively with international client and agency teams across science and medical, commercial, creative, engagement and client services functions
• Confident leading the strategic approach to new projects whilst influencing and inspiring confidence in senior clients and senior agency teams
• Able to gather and sift relevant actionable insights from a wide variety of qualitative and quantitative sources at speed as well as translate them into inspiring creative briefs
• Confident providing strategic feedback to creative teams that inspires and refines outstanding ideas grounded in evidence
• Possess enough omnichannel / digital knowledge to work confidently with our engagement experts and know when to reach out to them to collaborate
• Confident designing, organising and moderating workshops, with superb presentation skills
• Strong excel and PowerPoint skills, familiarity with virtual collaboration tools such as Miro, Mural, Teams
• Good understanding of the regulatory environment we operate in and a thirst for pushing creative boundaries to deliver the best outcomes for patients
• Advanced understanding of contemporary brand planning principles
• Strong understanding of behavioural science principles and change techniques
• Able to train and inspire more junior team members with empathy and a positive growth mindset

Please refer the Job description for details