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If you are an employee of Intact or belairdirect, please apply for this role on Internal Career Site

ABOUT THE ROLE

We are looking for an exceptional leader who cultivates leadership within their team, with proven experience in leading, inspiring, and mentoring experts. This individual has successfully led strategic and client-focused projects with positive outcomes within tight deadlines. They excel at overcoming obstacles and rallying teams to achieve business goals.
This strategic role involves taking leadership of resources and mandates related to brand strategy and mass marketing at both the national and international levels for Intact Insurance. We are looking for a visionary person, motivated to transform our brand strategy and develop an out-of-the-box tactical plan to support this new ambitious vision aimed at significantly increasing our awareness and growth in the coming years. By working closely with our external partners and various internal teams, they will play a key role in developing business plans and go-to-market strategies for each market. This position reports directly to the Director of Intact Brand Strategy and Sponsorships.

Key Responsibilities

• A positive leader, this person must ensure exceptional management of their team to maintain a stimulating and pleasant work environment while working to achieve ambitious goals. They play an essential role as a coach and ambassador for the marketing team, fostering creativity and innovation within the team.
• The chosen person will be responsible for developing the Intact brand strategy with a clear vision and executing it exceptionally. They will play a crucial role in developing positioning, tone, value propositions, and a messaging framework that resonates with our target groups.
• Responsible for leading and overseeing mass advertising campaigns across all channels (traditional and online), they will ensure brand consistency while bringing innovative ideas to maximize our impact.
• Autonomous and proactive, this person will be responsible for our marketing plans. They will constantly seek new opportunities to optimize and evolve our strategies to stand out from other brands.
• Responsible for the relationship with our partner agencies, they will keep them informed of the company’s issues and successes and guide them appropriately in developing impactful strategies and tactics that contribute to our brand’s success by making the best use of these resources. The person will also be in charge of contract renewals.
• This person must ensure coherence in our strategies when developing strategic marketing and business recommendations.
• Rigorous, the person in place will be accountable for results and objectives to be achieved in addition to respecting budgets and optimizing them to maximize our performance.

What You Bring

• Be a positive change agent, have a strong sense of initiative, the ability to lead multiple initiatives simultaneously, and manage pressure well.
• Be passionate about the creative aspect. Show judgment in evaluating presented concepts and be able to provide clear feedback on these concepts.
• Have solid experience in producing traditional and digital campaigns.
• Have an excellent understanding of traditional and digital media and how to maximize their impact with impactful and contextual creation. Be curious and informed about the constant evolution of marketing trends and consumer behaviors.
• Have an eye for quality and detail.
• Be comfortable preparing and delivering engaging and impactful presentations at all levels of the company.

What You Have

• Bachelor’s degree in marketing, communication, or any other equivalent or higher degree.
• 10 years of marketing experience, brand management and 360 advertising campaigns
• Minimum of 3 years in managing marketing experts.
• Bilingualism (French - English) is required considering the necessity to interact on a regular basis with colleagues across the country.

LI-Hybrid

Working here means you’ll be empowered to be and do your best every day. Here is some of what you can expect as a permanent member of our team:

• A financial rewards program that recognizes your success
• An industry leading Employee Share Purchase Plan; we match 50% of net shares purchased
• An extensive flex pension and benefits package, with access to virtual healthcare
• Flexible work arrangements
• Possibility to purchase up to 5 extra days off per year
• An annual wellness account that promotes an active and healthy lifestyle
• Access to tools and resources to support physical and mental health, embracing change and connecting with colleagues
• A dynamic workplace learning ecosystem complete with learning journeys, interactive online content, and inspiring programs
• Inclusive employee-led networks to educate, inspire, amplify voices, build relationships and provide development opportunities
• Inspiring leaders and colleagues who will lift you up and help you grow
• A Community Impact program, because what you care about is a part of what makes you different. And how you contribute to your community should be just as unique