Brandi.&Communciations Com. Strategy RSA

at  Bayer

QUALIFICATIONS AND COMPETENICIES

• Tertiary qualifications in Agronomy, Marketing, Business or related fields.
• Minimum 3 years sales, marketing and/or agronomic experience.
• Experience in working with marketing campaigns, preferably digitally based.
• Agricultural background, experience in the seed, crop protection and/or biotechnology industry is preferred.
• Good Microsoft Office skills (Excel / Power Point / Word) a prerequisite. Specific experience with MS Excel necessary.
• Highly motivated, creative, dynamic and well organized.
• Good business and strategic acumen required.
• Excellent communication and presentation skills. Fluent in English, oral and written, is required.
• Customer and market oriented.
• Ability to prioritize multiple tasks with associated deadlines for deliverable results.Proven ability to influence effectively in a matrix organization and works well in teams.

JOB PURPOSE

• Responsible for common coordination of the branding roll out for the entire customer teams and consequently to the strategy developers within Key Account to Farmers, Key Account Distribution and Demand Generation
• Responsible for setting up harmonic campaign management, marketing communication, digital marketing and promotional activities across all customer teams
• Ensure implementation of a targeted brand and customer communication strategy aligned with global guidelines and communication strategy.Accountable for the implementation of approved product brand guidelines in communication, packaging, collateral etc. across Africa

KEY TASKS AND RESPONSIBILITIES

• Coordinate with Strategy Developers to execute customer (farmer and channel) focused marketing campaigns linked to GTM strategies to achieve annual business targets.
• Core responsibilities in development and implementation of marketing campaigns will include:
• Develop core messaging for products, USP and value proposition aligned to MD, GTM Leads and Strategy Developers
• Identify new and innovative (disruptive) ways and concepts to increase brand awareness, product usage and market sharewhile tracking the effectiveness of campaign /communication and implement action based learning
• Leverage digital solutions and platforms to optimize campaign effectiveness and messaging
• Plan and support the execution of promotional and trade events like (Nampo, GrainSA congress CRI etc)
• Build collaborative working relationships with key internal and external partners (suppliers and agencies) for South Africa to ensure efficient and cost-effective supply and service delivery of marketing material and services in line with guidelines and strategy.
• Coordinate the implementation of comprehensive marketing launch plans for new product launches in South Africa (Knowledge transfer, Launch ppt, Messaging, campaigns, Launch Events etc).
• Implement a process to track key competitors’ marketing and campaign approaches and activities (Competitor analysis on marketing campaigns).
• Collaborate with business intelligence and customer insight team to develop in depth market and customer understanding to ensure marketing campaigns are customer focused.
• Ensure and support the effective role out of product brand guidelines in marketing and campaign material as well as labelling and packaging across South Africa.
• Work with the Strategy Developers and strategy team to ensure effective resource allocation in terms of communication, demand generation and promotional activities in line with growth potential and strategy.Optimize approved budget, ensure efficient spend on external resources, services, tools and media. Manage and track monthly the annual advertising, promotional and demand generation budget for South Africa.