Branding and Marketing Senior Executive

at  Genesis Performance Center Pte Ltd

ABOUT US

Genesis Performance Center Pte Ltd is a leading organization dedicated to optimizing peak performance and wellness through innovative solutions and personalized services. We are committed to fostering excellence and driving success in individuals and organizations alike. We are looking for a Senior Executive in Branding and Marketing to help us amplify our brand and execute impactful marketing strategies.

QUALIFICATIONS:

Experience: 7-10 years of experience in branding and marketing, including multimedia content development. Open to mature candidates with extensive experience in strategic roles.
Skills: Demonstrated success in developing and implementing marketing initiatives.
Communication: Excellent verbal and written communication skills, with the ability to effectively convey ideas and strategies to diverse audiences.
Creativity: A forward-thinking, innovative approach to developing marketing solutions and strategies.

ROLE OVERVIEW:

As the Senior Executive - Branding and Marketing, you will be a key player in developing and executing branding strategies that solidify Genesis Performance Center’s position as an industry leader. You will lead a skilled marketing team, drive creative campaigns, and work collaboratively with various departments to achieve strategic objectives.

KEY RESPONSIBILITIES:

Brand Strategy: Craft and implement strategic branding initiatives that enhance our market position and align with our core mission. Ensure brand consistency and integrity across all touchpoints.
Marketing Campaigns: Develop, oversee, and evaluate comprehensive marketing campaigns designed to increase brand visibility and engagement. Monitor campaign effectiveness and optimize for better results.
Market Research: Conduct in-depth market research and competitive analysis to uncover trends, opportunities, and challenges. Leverage insights to inform strategic direction and decision-making.
Stakeholder Collaboration: Work closely with internal teams, including product development, sales, and customer service, to align marketing efforts with business goals and enhance customer satisfaction.
Brand Messaging: Create and maintain engaging brand messaging that resonates with target audiences and supports our business objectives. Ensure consistent communication of our brand values.