Branding & Partnerships Associate/Senior Associate - Regional Marketing

at  Shopee

Department Marketing
LevelExperienced (Individual Contributor)
LocationSingapore
Our Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.

JOB DESCRIPTION:

• Identifying areas of growth, developing and executing initiatives to drive branding and commercial impact
• Understanding marketing, branding, business development and critical success levers to continuously optimise strategies, reporting and planning processes
• Analyse partnership proposals and performance in a structured way using data e.g., breakeven analysis, cost breakdown ratio, competitor analysis, etc
• Perform tracking and analysis to continually optimise partnership models performance and measure the effectiveness
• Working effectively with stakeholders across the region to inspire faster adoption of planning and executing best practices as a result of the project outcomes

REQUIREMENTS:

• Relevant Degree in Business, Marketing, or a related field
• At least 3 years of relevant experience in a similar scope with a dynamic organisation
• Previous experience in internet/e-commerce marketing, retail, or FMCG marketing is a plus
• Strong analytical, critical thinking, and problem-solving abilities
• Excellent stakeholder management skills, with the ability to collaborate effectively with teams from diverse markets and backgrounds
• Ability to work collaboratively with various stakeholders and thrive in a diverse and dynamic environment
• Excellent written and verbal communication skills and proficiency in complex project management

Please refer the Job description for details