Broadcast Buyer

at  Publicis Groupe

Company Description
Publicis Groupe is the second largest media and advertising agency group in the world with over 85,000 specialists. We have a holistic approach to solving our clients’ challenges by combining our expertise in media, creativity, data, and technology, and offering integrated solutions, transformative ideas, and compelling consumer experiences. We call it the Power Of One.
At our Danish office, we have 70 employees focused on delivering integrated solutions to our local and international clients in media, creativity, data & technology, as well as research & strategy. We are proud winners of many awards and nominations, both in Denmark and internationally. But nothing makes us prouder than working with clients and brands such as Salling Group, Elgiganten, Mondelez, Renault, Nestlé, Disney, Pfizer, Haleon, LVMH, and many more.
Job Description
We’re looking for a Broadcast Planner to join our Broadcast team. In this role, you will be developing and executing broadcast media plans, negotiating the purchase of advertisement spots on television, radio, digital platforms and movie theaters, while optimizing campaigns.
You will be responsible for your own client portfolio consisting of Danish and international clients alike, working closely on a day-to-day basis with the relevant client leads to ensure client satisfaction.
To be successful in this role, you need to enjoy working with numbers and data, and have strong mathematical skills. You must enjoy working independently, though you will have a lot of support from your team members.

QUALIFICATIONS

• 1-2 years of experience from a similar role is preferred but not a requirement
• A masters degree , through which you’ve become accustomed to an analytical approach to problem solving
• Strong mathematical and analytical skills with an eye for details
• Ability to manage several projects at once
  Additional Information

• Optimize broadcast plans based on campaign briefs, target audience, and budget.
• Analyze audience data and market trends to inform buying decisions.
• Manage vendor relationships with media outlets, stations, and networks.
• Track and evaluate campaign performance, adjusting media plans when necessary.
• Work closely with the client teams to ensure all assets are delivered on time and meet placement specifications within budget.
• Reconcile invoices and resolve discrepancies with vendors.