Busco Brand Manager

at  Sanofi US

ABOUT US:

At Sanofi CHC, we have a very specific mission: we work with passion, every day, to help people feel better, relieving them of the small problems that can arise every day.
Everything we do is focused on people – our consumers, our customers, pharmacists, and our employees – around the world. We integrate sustainability into our corporate mission and operate socially and environmentally responsibly.
We are building “love brands”, which touch 1 billion consumers around the world and which have the opportunity to improve people’s lives in different areas; among these Enterogermina, Maalox, Dulcolax, Bisolvon, Buscofen, etc
Our goal is to become the best Fast Moving Consumer Health company in the world and for the world, and for this reason we want to create a work environment where people can develop, grow and give the best of themselves.
We are a leading company in our field and we strike for commitment to innovation and excellence. As we continue to expand our brand presence, we are seeking a talented Brand Manager to join our dynamic marketing team.

Responsibilities:

• Develop and execute comprehensive marketing brand plans, driving brand growth and market penetration.
• Lead cross-functional teams to develop and implement innovative marketing strategies and initiatives.
• Drive digital and e-commerce initiatives, leveraging digital channels to enhance brand visibility and engagement.
• Contribute to the definition of product budgets, analyzing economic data and proposing budget allocations for individual products.
• Collaborate with internal teams to develop and execute communication plans, media planning, and advertising/promotion strategies.
• Monitor and analyze market trends, competitor activity, and consumer behavior to identify opportunities for growth and optimization.

• Develop and execute comprehensive marketing brand plans, driving brand growth and market penetration.
• Lead cross-functional teams to develop and implement innovative marketing strategies and initiatives.
• Drive digital and e-commerce initiatives, leveraging digital channels to enhance brand visibility and engagement.
• Contribute to the definition of product budgets, analyzing economic data and proposing budget allocations for individual products.
• Collaborate with internal teams to develop and execute communication plans, media planning, and advertising/promotion strategies.
• Monitor and analyze market trends, competitor activity, and consumer behavior to identify opportunities for growth and optimization