Business Analyst (CRM)

at  Virtusa

DESCRIPTION:

· Document and analyze user business processes and requirements
· Conduct testing of new or modified systems
· Serve as communications link between user and technical group
· Provide ongoing user support including troubleshooting and resolution of system issues
· Collaborate with marketing team to develop CRM strategies based on enrollment funnel and customer lifecycle including leveraging CRM data to create appropriate segments for targeting and analysis
· Assisting users with setup of campaigns/events
· Monitoring quality of data and processes Creating reports and queries
· Adding/Removing users, training new users and maintaining user documentation
· Assisting GT Team with management of system configuration, roll-out of upgrades, and implementation of new features and functionality
· Experience in Agile projects (Scrum, Kanban)

QUALIFICATIONS FOR CRM BUSINESS ANALYST

· Proven experience in of functional design, business change, Operating model design and process design
· Understanding of the software development life cycle principles, background in software development
· Strong background in business analysis and/or system analysis
· Experienced in UAT and bug fix
· Prior experience in Siebel CRM projects is preferred.
· Background in insurance industry is a definite advantage.