Business Analyst (Ecom) - Interim

at  Pandora Jewelry

ABOUT THE TEAM:

The team you will be joining consists of a Data Analyst, a Business Analyst and a Product Manager, belonging to the Data and Analytics department. We have 2 streams, one heavily engaged with back-end data engineering, and one heavily engaged with Web Analytics, called Tracking. You will mainly drive the Tracking stream.
We work in an agile SAFe set-up with daily Scrum ceremonies, where we together with the engineers discuss progress, hick-ups, blockers etc. It is a very mature, high performing team.

REQUIREMENTS:

• 3-5 years of relevant experience in for instance: Web Analytics, Digital Customer Experience, Customer Behaviour, A/B testing, Personalization and/or similar.
• Strong analytical skills and data-driven approach with solid commercial experience.
• Stakeholder management skills and clear communication.
• Familiar with the agile SAFe set-up, working with a back-log and user stories.
• Experience with driving strategic programs is preferred.
• Understanding of the following tools: Datalayer Strategy, Adobe Analytics, Tealium iQ and Tealium Event Stream is a must.
• Be experienced in Web Optimization and Personalization via Monetate or a similar tool, and in Voice Of Customer via Medallia or similar tool.
• Understanding basic Javascript coding and tracking management is a plus.
• Understanding of key elements that impact digital retail e.g. customer journey management, website personalisation, online merchandising, A/B and multivariate testing, customer segmentation, basket abandonment analysis and competitors benchmarking.

MAIN PURPOSE OF THE ROLE:

You will be bridging the business with technology, driving strategic programs together with your team and contributing to business optimization and growth by acting as the voice of the customer.

YOUR ROLE AS A BUSINESS ANALYST:

You will be gathering business requirements and shaping them into actionable insights. Together with the Global Ecommerce Team and the Digital Squads you will be advising, guiding and consulting the business on most optimal Ecommerce product solutions and optimizations. Combining your technical Web Analytics background with your strong skills in stakeholder management you will not hesitate to challenge status quo.
In addition, you’ll be accountable for improving site conversion and customer satisfaction by performing analyzes and consolidating analytical and customers insights, using different tools (Adobe Analytics, Data Layer, Medallia, ContentSquare, Monetate…). Your findings will help to identify customer “pain-points” and improvement opportunities, as well as helping to size potential, actionable opportunities.

RESPONSIBILITIES:

• Translate and document comprehensive functional and non-functional eCommerce requirements and specifications to drive solution design and delivery .
• Map current and future state processes, ensuring holistic understanding and optimization, identifying operational pain points and improvements.
• Champion effective communication and stakeholder engagement throughout projects.
• Create test conditions, drive and participate in testing activities to validate requirements and ensure quality assurance and solution integrity.
• Provide hands-on support during project go-live and transition phases.
• Work closely with main CX, Digital, eCommerce, Global Marketing, Markets colleagues in order to ensure the collection of business requirements/needs, the setting of the necessary tracks and the analysis of the data collected.