Business Analyst, Integrated Marketing & Strategic Planning

at  Marina Bay Sands

JOB REQUIREMENTS

• Degree in Marketing, Economics, Business/Marketing Analytics,or other related analytical fields.
• Highly proficient in data visualization tools, such as Tableau, PowerBI
• Highly proficient in powerpoint / presentation, and excel
• Programming skills using analytical tools such as Base SAS, SAS EG, SQL, R or Python
• At least 3 years of hands-on experience in jobs relating to strategy and planning
• Experience in customer analytics from management consulting, finance, would be preferred
• Excellent communication and presentation skills; strong organizational skills
• Ability to be independent, resourceful and self-driven
• Casino related experience is a bonus but not compulsory.
• Strong logical thinking, data analysis and problem-solving skills.
• Passionate about marketing, strategic planning, data, customers, and building your career with Marina Bay Sands.
  Marina Bay Sands is committed to building a diverse, equitable and inclusive workforce, providing equal opportunities as we grow our talent base to match our growth ambitions in Singapore. Our employees are committed to adhere to and abide by all rules, regulations, policies and procedures, including the rules of conduct and business ethics of the Company.
  Advertised: 13 Aug 2024 Singapore Standard Time

We are looking for an Analyst/Senior Analyst of Integrated Marketing & Strategic Planning to join the team, who will take on a centralized strategic planning and integrated marketing role:

• Work closely with Analytics, Revenue, and Optimization Teams, leverage data and visualization tools such as dashboards to provide Senior Management with customer and market insights
• Enhance our 360° view of our most valuable guests and create actionable segmentations of customers across the entire Integrated Resort
• Support the teams to develop centralized marketing performance metrics, brand measurement frameworks for the marketing teams
• Strong collaborator with good project management skills to work alongside Marketing Teams to drive the execution of strategic marketing visions and plans
• Assist with coordinating and preparing monthly / quarterly / annual corporate reporting, financial and business performance materials
• Support the team in formulating property-wide long-term strategic plans and develop presentations for Senior Management’s effective communication on business decisions
• Responsible for conducting extensive research and analysis of Integrated Resort / gaming industry trends, sizing of the global and regional competitive landscape, market trends and customer segmentation