Business Category Lead – Walmart, Chilled Baking (RBG)

at  General Mills

Job Description:

KEY ACCOUNTABILITIES:

• Develop holistic omni-channel category strategies by leveraging the tools, insights, and analytics from internal, industry, and retailer-specific sources.
• Build an influential selling story by gathering and analyzing category, consumer behavior (purchase behavior, demographics, trends, competition), market, and customer information from multiple internal and external data sources (e.g., Luminate, Nielsen, Retail Link, shopper insights, sales data).
• Cultivate actionable insights and strategic category initiative recommendations to drive category growth, distribution, merchandising, and shelving.
• Take personal accountability and ownership for distribution results, deeply understand the consumer, and prioritize what’s important (Category Growth, In Store & Digital Shelf Management, and Key Strategic Initiatives at Walmart).
• Interface with the customer on a regular basis to deliver consumer and category insights.
• Participate in special strategic category projects intended to evolve or advance General Mills category management influence.

MINIMUM QUALIFICATIONS:

• Bachelor’s degree
• 2+ years experience with sales, marketing, category management, shopper/ consumer insights, customer-facing account management, analytics, and/or trade funding.
• Strong analytical skills and experience aggregating internal and external data (e.g., Nielsen/IRI, sales data) to build an influential selling story
• Advanced proficiency in Microsoft applications (Excel & PowerPoint)
• Re-location to Rogers, AR

PREFERRED QUALIFICATIONS:

• Prior experience working with Walmart and/or prior category management experience
• Extensive knowledge of syndicated and panel data sources (Nielsen, IRI, Household Panel, Loyalty Card Data, Luminate, Numerator, Kantar, Mintel, etc.)
• Corporate or field sales experience working with cross-functional partners
  Company Overview:
  We exist to make food the world loves. But we do more than that. Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best — bold thinkers with big hearts who challenge one other and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what’s next.

• Become a data detective: Dive deep into consumer and competitive data to uncover hidden trends and opportunities.
• Tell stories with data: Transform complex data into clear, compelling narratives that influence decision-making.
• Shape the future of Chilled Baking: Develop and execute category strategies that drive sales and optimize shelf space at Walmart.
• Collaborate with the best: Work closely with Walmart buyers to build a shared vision and execute go-to-market plans.
• Master the latest tools: Get hands-on experience with Luminate, Walmart’s cutting-edge customer data platform.