Business Development Manager

at  eGain

Global brands trust eGain knowledge management software to improve customer experience and reduce service cost by automating customer engagement and empowering employees. Top rated by Gartner, the eGain Knowledge Hub orchestrates AI and experts to deliver trusted answers to our client’s customers, agents, and field staff.
We dream big and sweat details. We are diverse, optimistic, and tenacious. We take pride in what we do but we don’t take ourselves too seriously. If work is fun for you, talk to us. We will not waste your time.

JOB SUMMARY

As a Business Development Manager at eGain, you will play a crucial role in driving our sales initiatives by qualifying inbound marketing leads. You will use the MEDDIC sales qualification methodology to ensure that leads handed over to our Client Directors are of high quality and have a strong potential for conversion.

EDUCATION AND EXPERIENCE

• Bachelor’s degree in business, Marketing, or a related field.
• Proven experience in sales or business development, preferably in the SaaS or technology sector.
• Strong understanding of the MEDDIC sales qualification framework.
• Excellent communication (written and presentation), analytical, and interpersonal skills.
• Proficient in CRM software and Microsoft Office Suite.
• Ability to work in a fast-paced and dynamic environment.
• Self-motivated with a results-driven approach.

• Lead Qualification:
• Qualify inbound leads using the MEDDIC framework.
• Research leads before introductory calls to understand their digital engagement and market position.
• Prepare customised presentations for introductory calls.
• Identify customer needs, pain points, and vision during calls, document details in CRM, and report weekly.
• Nurture leads with standardised content and engagement schedules via email, LinkedIn, and calls.
• Ensure leads meet criteria before qualifying for sales opportunities and disposition non-advancing leads in CRM.
• Collaboration with Sales & Marketing:
• Align with the marketing team on campaign objectives and lead generation strategies.
• Provide feedback on lead quality
• Collaborate with sales on lead handover.
• CRM Management & Reporting:
• Maintain accurate CRM records, track lead metrics, and analyse trends to improve qualification processes.
• Market Research & Continuous Improvement:
• Stay updated on industry trends and participate in industry events, refining qualification strategies.
• Continuously improve lead qualification through engagement in ongoing learning about eGain’s products.
• Pipeline Development:
• Perform prospecting activities leveraging eGain tools to maintain pipeline
• Leverage channels (e.g., email, LinkedIn, phone) to perform prospecting activities