Business Development Manager

at  Synnovis

At Synnovis and the wider SYNLAB Group our pathology testing services are instrumental in the healthcare sector across the UK. Used by many hospitals and businesses, our comprehensive testing suite, combined with our unparalleled expertise, positions us as a preferred partner for specialised laboratory testing needs. Drawing from our deep-seated legacy of clinical excellence and diagnostic innovation, we are dedicated to constantly elevating patient care pathways through innovative testing and service delivery.
We are on the hunt for a business development manager, deeply embedded in the pathology laboratory sales, renowned for steering high-value deals to closure. Your role goes beyond maintaining relationships; it is about fortifying bonds, understanding multifaceted client needs, and fostering mutual growth. Representing Synnovis, you will be a beacon of our ethos, spotlighting our dedication to excellence and service quality.
Your core mission: nurture high growth sales, gather pivotal market insights, craft solutions, and elevate service benchmarks, all while championing collaboration with internal teams to guarantee harmonised delivery.
Applicants must hold a full UK driving licence to apply for this position.
Sales Growth : Formulate and execute business plans to identify and secure new business opportunities. Aim to meet and surpass sales targets by focusing on account retention and expansion. Analyse market trends to uncover new opportunities.
Account Management : Cultivate and grow relationships with existing accounts in the defined region. Understand and cater to the unique needs of each account, ensuring solutions are tailored accordingly. Keep Salesforce CRM updated with account details, sales activities, and communications.
Client Support and Communication : Work closely with Finance, Customer Support, Clinical, Operational, and IT teams to gather and present essential data to customers professionally. Address client concerns swiftly to maintain satisfaction. Inform clients about new products or services, ensuring strong internal team relationships.
Contract Management and MI Data Review : Handle contract negotiations, renewals, and adherence to terms. Organise regular meetings with accounts to discuss Management Information (MI) data, responding to their feedback and requirements.
Salesforce CRM Management: Maintain accurate and up-to-date data entry in Salesforce. Produce regular reports on account activities, sales pipeline, and forecasts. Collaborate with the CRM team to improve Salesforce functionalities.
Your development and learning
You will have a suite of learning opportunities available through The Synnovis Way Development programme which is used across Synnovis to enable you to reach your potential, learn new skills and achieve your goals.
This is managed between you and your line manager in line with your own personal and professional development ambitions.
You can apply for finance to drive innovation and service development for the benefit of patients through our Innovation Accelerator Fund.
Synnovis is a scientific organisation with a clinical purpose and is part of SYNLAB Group, Europe’s leading provider of laboratory diagnostic services. Working in partnership with Guy’s and St. Thomas’ Hospitals, King’s College Hospital, Princess Royal University Hospital and local CCG networks, we aim to set the standard for the future of pathology.
This role is based in Synnovis Group which provides Corporate Support Services to the Synnovis business including, Executive management, Finance, Human Resources, and Commercial Services.
Job Summary
The Business development manager will be responsible for maintaining and growing accounts in the defined region for our UK Pathology Service Sales. Utilising Salesforce CRM, the candidate will build and sustain superior client relationships, drive sales, and uphold our reputation for exceptional pathology services.
Key Relationships
Direct report to the National sales manager.
Close collaboration with finance, customer support, clinical, operational, and IT teams.
Direct engagement with account stakeholders, decision-makers, and procurement teams.
Duties and Responsibilities
Account Management
Maintain, nurture, and expand relationships with existing accounts in the London and East region.
Ensure in-depth knowledge of each account’s needs and tailor solutions accordingly.
Regularly update account information, sales activities, and communication logs in Salesforce.
Sales Growth
Develop and deliver business plans for identifying and closing new business.
Meet customers on site as part of relationship building and, growth and account management.
Achieve and exceed sales targets focusing on both account retention and growth.
Conduct market analysis to identify trends and opportunities.
Client Support and Communication
Collaborate closely with Finance, Customer Support, Clinical, Operational, and IT teams to ensure all necessary data for customers is collated and presented professionally.
Provide ongoing support, address concerns promptly, and ensure client satisfaction.
Communicate new product or service offerings and maintain an excellent working relationship with all internal teams.
Contract Management and MI Data Review
Oversee and manage contract negotiations, renewals, and compliance.
Schedule and lead regular meetings with accounts to review Management Information (MI) data, ensuring their needs and feedback are addressed.
Salesforce CRM Management
Ensure timely and accurate data entry.
Generate regular reports on account activities, sales pipeline, and forecasts.
Collaborate with the CRM team to enhance Salesforce functionalities.
Professional Development
Stay updated on the latest trends in pathology services and sales methodologies.
Engage in training sessions, team meetings, and workshops

Please refer the Job description for details