Business Development Representative - Dublin

at  Field Management Ireland

YOUR MISSION

Ready to kickstart your sales journey? We want savvy graduates who are ready to make their mark in the drinks industry. Working with top-notch brands like Buffalo Trace and Fireball, this is your opportunity to work one of the largest Spirits companies in the world! ????
Craft your sales skills in a place that celebrates uniqueness, promotes teamwork, and where the team work hard and play hard. Cool challenges, even cooler culture – this is the spot for ambitious grads who crave the excitement and adrenaline of closing the sale. Join us and be a trailblazer in the sales game of tomorrow!
Responsibilities:
Overseeing a dynamic portfolio of On-Trade accounts within a designated geographical area, with a focus on outlets aligned with the business brand segmentation model.

YOUR PROFILE: KNOWLEDGE, SKILLS, AND EXPERIENCE

• 2 years full, clean driving license.

• 0-2 years of sales experience in the FMCG sector, with a distinct advantage if experienced in alcohol sales.

• Understanding of the Irish On-Trade, along with some commercial experience, ideally in the spirits industry.
• Comprehensive understanding and practical knowledge of brand building, with a proven ability to execute commercial strategies.
• Skills in influencing and negotiation, coupled with the ability to establish and maintain relationships at all levels.
• Advantageous to have experience activating brands in the On-Trade.
• Strong grasp of balancing commercial delivery with brand-building initiatives.
• Proficient IT skills, utilizing data for insightful interpretation and strategic planning.
• Effective presentation skills, including experience delivering training and presentations.
• Preferable background in bartending, mixology, or hospitality.
• Understanding of commercial and financial acumen.
• Holds a third-level qualification in Commerce, Management, Marketing, or a related field.
• Industry-related qualification (e.g., WSET) desirable but not essential.

ABOUT US

FMI is a diverse business specialising in Field Management, Brand Management and Distribution and Contact Centre services across multiple sectors including FMCG, Drinks, Utilities, Telco, and Government. Our teams have been representing leading brands in Ireland for over 28 years.
We value our employees and help them grow through training and development opportunities. Our onboarding process sets you up for success, whether you’re based in Dublin, Belfast, or out in the field. If you’re passionate and enthusiastic about your career, FMI is the place for you

JOB PURPOSE:

To enhance distribution and boost the rate of sale for a collection of globally acclaimed, award-winning spirits brands within the Irish On-Trade. This is achieved through strategic selling techniques, commercial acumen, and the implementation of activation programs in key outlets. The goal is to recruit consumers, enhance distribution and visibility, and place a strong emphasis on driving sales-out and consumer engagement.

KEY RESPONSIBILITIES & CRITICAL SUCCESS MEASURES:

• Independently manage a core set of accounts within a territory to execute the On-Trade brand building plan and activation program, incorporating initiatives like Perfect Serve, Sampling, Tailored Competitions, and Menu Presence.
• Meet Key Performance Indicators, including Daily Call-Rate, Distribution Growth, Rate of Sale Growth, and Volume Targets.
• Attain preferred partner status with key outlets by developing customized solutions, providing expert advice on the Spirits Category, and proposing ranges based on the Sazerac Ireland segmentation model.
• Conduct brand training modules for trade professionals, utilizing Brand Managers and Sales Managers when necessary.
• Record relevant outlet information through provided technology to track activation and deliver presentations.
• Manage budgets to achieve KPI targets related to Pouring Accounts, Menu Presence, Listings, Activation, Incentives, Distribution, New Business Development (NBD) growth, and Rate of Sale (ROS) acceleration.
• Identify opportunities through market intelligence and customer networking to target the right consumers.
• Effectively plan and manage the workday to ensure coverage during key trading times, involving evening work and residing within reasonable traveling distance of the core area.
• Ensure customers are equipped to serve and promote the brand to consumers, fostering a champion/ambassador role.
• Develop strong relationships with key wholesalers.
• Complete all administrative requirements on-time and in full.