Business Development Representative

at  VML

WHO WE ARE:

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.
Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

THE OPPORTUNITY:

As a Senior New Business Manager for Demand Generation you will be a key part of the team, leading the connection and relationships with future clients. We are seeking an outgoing, passionate and enthusiastic individual who’s self-motivated and driven to succeed, to join our close knit, lively and supportive Growth team.
Your primary responsibility will be to represent our company at various industry events in the UK and other European markets, dinners, drinks and through broader networking activities. Actively engaging with client organisation contacts, cutting through the noise to get attention, building rapport, effectively landing the capabilities and experience of our organisation, and turning this into an initial engagement – a further conversation, a creds meeting and ideally a brief that results in revenue.
In addition, you will be responsible for driving the sales activation event strategy and organisation, as well as working as part of a wider BDR function to drive attendance for the events and follow-up on connections and leads from across the division.

IF YOU KNOW SOME OF THIS, EVEN BETTER:

• Public speaking experience

AT VML ENTERPRISE SOLUTIONS

Our Enterprise Solutions division houses strategic consultants, creative and technical architects and skilled developers and operators that together help some of the world’s leading organisations to deliver outstanding digital experiences across all major routes to market worldwide: marketplaces, online retailers, D2C, B2B and social platforms. With over 4,200 experts in 55 operational centres across 34 countries, our capabilities span the entire buying journey from customer acquisition, through engagement, to conversion and loyalty, driving multi-channel growth for world-leading brands.
We work with some of the most exciting brands such as The Coca-Cola Company, EY, Bosch, Unilever, Ford, DFS, Mercedes-Benz, Johnson & Johnson, Nestlé, Sainsbury’s, Selfridges, Shell and Tiffany & Co. We’ve built over 500 platforms for brands and retailers and generate in excess of $29bn annually for our clients and work with over 50 strategic partners including Adobe, SAP, Salesforce, HCL, Shopify, Sitecore, BigCommerce, commerce tools and Acquia. Our reputation is based on our people, and we believe we have some of the best in the business.
As our business grows internationally, we’re looking for new people to join us on our journey to inspire and take a key role in shaping some of the best commerce solutions, services, and websites in the world. Working as a team, no problem is insurmountable; we share in our client’s successes and believe that anyone can show creative bravery no matter what their role is in the team.

Relationship building: Attend industry events, partner events, conferences, dinners and other networking opportunities to meet client organisation contacts and to cultivate relationships. Be the face of VML Enterprise Solutions and exude a genuine interest and passion in getting to know people on a personal and professional level.
Lead generation: Identify potential prospects and generate leads through your networking efforts. Initiate conversations and effectively communicate the unique benefits and services VML Enterprise Solutions can offer to address their needs and challenges. Own UK target accounts to aid targeting and to increase likelihood of success based on our vertical expertise and previous engagements.
Follow-up & relationship nurturing: Proactively follow-up with contacts post events and keep the conversation going – either by yourself or leveraging the wider BDR function - to help maintain regular communication to build trust, keep VML Enterprise Solutions top of mind and to be helpful and relevant to their needs.
Selecting, organising and leading sales activation events & attendance at industry events: Identify and select, based on your experience, the best events to organise and attend to maximise interests from net new prospects. Organise the necessary internal attendance and recruit net new prospects to attend said events or activities (e.g. VIP dinner) around key industry events.
Collaborative selling: Work closely with the broader Growth team (Sales, Partnerships and Marketing) to shape the event calendar and warm up networking opportunities, and to collaborative on potential leads and opportunities, transitioning these seamlessly into the pitch lead and supporting team. Have an ambition to progress your career as part of the Growth team, by extending your abilities down the pipe.
Marketing insight & knowledge: Stay up-to-date on what’s going on in B2C / B2B customer and client organisation trends, commerce services and technology and martech. Leveraging this to power your conversations and relationships.