Business Execution Consultant - Email Marketing Automation

at  Wells Fargo

APPLICANTS WITH DISABILITIES

To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo .

WELLS FARGO RECRUITMENT AND HIRING REQUIREMENTS:

a. Third-Party recordings are prohibited unless authorized by Wells Fargo.
b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process

Required Qualifications:

• 2+ years of Business Operations or Leadership experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, educatio

Desired Qualifications:

• 2+ years of Salesforce Marketing Cloud (SFMC) experience with Marketing Cloud Studios & Builders, most importantly Email Studio, Content Builder, Journey Builder and Automation Studio
• Solid knowledge of the programming languages in SFMC: AMPScript, HTML, CSS, and SQL
• Understanding of email analytics and ability to make actionable adjustments based on campaign performance
• Good understanding of email accessibility best practices and CAN-SPAM compliancy considerations
• Demonstrated experience in the production of creative materials generated by marketing platforms to support field sales and marketing personnel
• Candidates will have partnered closely with Data and Platform partners to collectively ensure that creative is executed and delivered in a timely and accurate manner, including partnering with the Agency and internal constituents to intake and onboard new creative
• Excellent verbal, written, and interpersonal communication skills
• Good analytical skills with high attention to detail and accuracy
• Strong organizational, multi-tasking, and prioritizing skills
• Experience in aligning marketing operational activities to priorities and Key Performance Indicators
• Experience using Salesforce CR

Wells Fargo Wealth and Investment Marketing is seeking a Business Execution Consultant to manage the email production and execution strategy for the delivery of dynamic and personalized email templates leveraging the Advisor Marketing On Demand platform and Salesforce Marketing Cloud. Learn more about our career areas and lines of business at wellsfargojobs.com .

In this role, you will:

• Act as power user to build and deploy email campaigns including personalization and dynamic content across different Marketing Cloud Studios and Builders including Email Studio, Content Builder, Journey Builder and Automation Studio
• Set up email creative for internal team approvals, schedule deployment and complete post-deployment checks
• Design A/B testing strategies and monitor email performance, optimization across program from key learnings
• Working with stakeholders to understand key campaign parameters and inputs, such as subscriber audience, program frequency, degree of personalization and overall creative approach
• Participate in a variety of assigned and ongoing business operations to ensure success in meeting business goals and objectives
• Identify opportunities for process improvement by conducting root cause testing of all compliance and business metrics

Required Qualifications:

• 2+ years of Business Operations or Leadership experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

Desired Qualifications:

• 2+ years of Salesforce Marketing Cloud (SFMC) experience with Marketing Cloud Studios & Builders, most importantly Email Studio, Content Builder, Journey Builder and Automation Studio
• Solid knowledge of the programming languages in SFMC: AMPScript, HTML, CSS, and SQL
• Understanding of email analytics and ability to make actionable adjustments based on campaign performance
• Good understanding of email accessibility best practices and CAN-SPAM compliancy considerations
• Demonstrated experience in the production of creative materials generated by marketing platforms to support field sales and marketing personnel
• Candidates will have partnered closely with Data and Platform partners to collectively ensure that creative is executed and delivered in a timely and accurate manner, including partnering with the Agency and internal constituents to intake and onboard new creative
• Excellent verbal, written, and interpersonal communication skills
• Good analytical skills with high attention to detail and accuracy
• Strong organizational, multi-tasking, and prioritizing skills
• Experience in aligning marketing operational activities to priorities and Key Performance Indicators
• Experience using Salesforce CRM

Job Expectations:

• This position is not eligible for Visa sponsorship
• This position is subject to FINRA Background Screening Requirements, including successful completion and clearing of a background check. Internal transfers are subject to comply with 17 CFR 240.17f-2 of the Securities Exchange Act of 1934 and FINRA Bylaws, Article III, Section 3, which states that Associated Persons should not be subject to statutory disqualification. Successful candidates must also meet ongoing regulatory requirements including additional screening and are required to report certain incidents.

Posting Locations:

• 2801 Market Street, F & L Building, Saint Louis, MO 63103
• 550 South Tryon Street, Charlotte, NC 28202
• 90 South 7th Street - Minneapolis, MN 55402
• Required locations listed above. Relocation assistance is not available for this position.