Business Marketing Specialist

at  Emirates NBD

Emirates NBD is a market leader across the MENAT (Middle East, North Africa and Türkiye) region with a presence in 13 countries, serving over 20 million customers. The Emirates NBD Group has a total of 853 branches and 4,213 ATMs / SDMs. Emirates NBD is the leading financial services brand in the UAE with a Brand value of USD 3.89 billion. At the bank, we serve our customers and help them realise their financial objectives through a range of banking products and services including retail banking, corporate & institutional banking, Islamic banking, investment banking, private banking, asset management, global markets and treasury, and brokerage operations. We are a key participant in the global digital banking industry, with 97% of all financial transactions and requests conducted outside of our branches. We also operate Liv, the lifestyle digital bank by Emirates NBD. With close to half a million users, it continues to be the fastest-growing digital bank in the region.
“In line with the UAE Government’s strategy in empowering and developing nationals, Emirates NBD is committed to welcoming the young generation into an innovative, modern and supportive work environment to contribute to the nation’s success. We are looking to find the best UAEN talent to join our ENBD family”

SKILLS AND EXPERIENCE

• Degree in marketing, communications, or a similar field
• Need to have an “out of the box” thinking mindset to put together creative digital/social customer engagement & acquisition ideas/propositions as well as ability to collaborate/build on existing ideas.
• Experience in marketing, communications, public relations, or a related field
• CLM on the campaign management for lead distribution, tracking, ROI & databases

• To understand their business objectives/challenges and acquire NTB customers/cross sell to promote products and services across all the emirates with an effective ROI framework.
• Plan, implement and deliver the marketing activity calendars for projects and be the primary responsible person (sole point of contact) for effective utilization of internal media assets across all marketing channels
• Develop creative briefs that inspire and work with our advertising agencies to develop meaningful marketing interventions/concepts. Manage agencies and production suppliers.
• Execution & successful implementation of campaigns (DED approvals with Tarek)
• Conduct sale visits with the different teams
• Constant interactions with Social/Digital team to identify opportunities
• Campaign performance in terms of NTB acquisitions and fine tune digital target audiences. Monthly reporting of activities with ROI framework for all LAM activities.
• Track the LAM budgets on a monthly basis.
• Constantly explore new LAM activation ideas by keeping track of evolving trends in the POS industry.