Buying Analyst

at  Publicis Global Delivery

Company Description
Publicis Global Delivery is the talent powerhouse of Publicis Groupe, the largest global communications group. We make sure to hire, boost and develop the best people worldwide to deliver outstanding work for the most prominent clients within the Groupe.
In LATAM, we are over 1,700 passionate employees that love to push boundaries and drive innovative solutions. If you are a risk-taker and love to develop intrepid ideas, PGD is the place for you.
We Move People, and People Move Us!
Job Description

EDUCATION:

• LATAM: Technical or Occupational Certificate (i.e. accounting auxiliary)
• INDIA: Bachelor’s Degree (i.e. BA, BS, etc.)

MANDATORY QUALIFICATIONS:

• Organizing
• Effective verbal, written, and visual communication skills Initiative
• Continuous learning
• Collaborating with others
• Project-based KRAs to be achieved
• Well-versed with programmatic DSPs
• Able to measure and analyze campaign performance and take appropriate actions
• Proficient in MS Excel
• Good understanding of Programmatic

GOOD TO HAVE SKILLS /KNOWLEDGE:

• Media Buying Knowledge or Media/advertising or related internship experience is strongly preferred.
• To be prolific with the requirement of project planning KPIs

• DSPs expertise (DV 360, TTD, Xander, Amazon) • Negotiation Skills

• Project management skills

REQUIRED SKILLS:

• Allocation accuracy
• Analytical
• MS Excel
• PowerPoint
• Numeric/Math
• Verbal and Written English and/or French Communication and presentation Skills
• Google video certification
• Facebook blueprint certification
• Basic understanding of various Programmatic media KPI(s).

sessions with peers, and providing in-depth media strategies and platform know-how.

• Maintain buys–confirm flighting, estimate and track delivery, secure make-goods and ADUs, request, and issue pre-logs and post-analysis. Have worked on the Campaign Manager tool

Knows to generate tags and URLs for tracking.

• Ensure commercial inventory is introduced into the MBOX system, including estimate an

post-campaign requirements.

• Manage and be responsible for all the campaigns from start to completion.
• Generate meaningful insights for post-campaign reporting.
• Handle online advertiser & publisher queries to ensure PG and PMP deals.
• Manage error-free advertiser budget and bid setup.
• Perform end-to-end tracking of campaign results and resolve issues with the available resources.
• Proven skills in ad trafficking and troubleshooting all revenue models of a campaign

KEY FUNCTIONAL RESPONSIBILITIES:

• Input buys and pulling system reports
• Good understanding of Programmatic
• Assist in the buying/allocation process
• Develop reports on program content after receiving information from screening service for all

prime-time properties

• Participates in agency training programs, sharing media knowledge through facilitating training

sessions with peers, and providing in-depth media strategies and platform know-how.

• Maintain buys–confirm flighting, estimate and track delivery, secure make-goods and ADUs, request, and issue pre-logs and post-analysis. Have worked on the Campaign Manager tool.

Knows to generate tags and URLs for tracking.

• Ensure commercial inventory is introduced into the MBOX system, including estimate and

package setup, issuing client schedules, managing inventory, overseeing changes, and

writing/checking order letters

• Ability to turn around high-quality work on quick timelines and proactively coordinate the workload

with managers.

• Demonstrate an ability and willingness to learn new skills independently.
• Possesses an understanding of biddable media campaign management, activation, and

optimization practices across DV360, Trade Desk, Amazon, Xandr, Meta, Snapchat, Google Ads,

Prisma, etc.

• In this role you should have a good understanding of post-campaign reporting and daily pacing.
• Basic understanding of various Programmatic media KPI(s).
• Compile data across several Programmatic media platforms and create weekly/monthly reports.
• Assist in the day-to-day operations of the operations team and take ownership of pre-campaign to

post-campaign requirements.

• Manage and be responsible for all the campaigns from start to completion.
• Generate meaningful insights for post-campaign reporting.
• Handle online advertiser & publisher queries to ensure PG and PMP deals.
• Manage error-free advertiser budget and bid setup.
• Perform end-to-end tracking of campaign results and resolve issues with the available resources.
• Proven skills in ad trafficking and troubleshooting all revenue models of a campaign.

MANAGEMENT RESPONSIBILITIES:

• Regular training for candidate’s growth.
• Recognition for motivation.
• Allocation to varied projects if the candidate fits the criteria
• Allocation to multiple media discipline(s) if the candidate fits the criteria
  Qualifications