Cadw Head of Visitor Experience and Business Development

at  Welsh Assembly Government Communication Centre Home

ID 2100
The Welsh Government operates name-free recruitment. The recruiting panel will not see personal information such as a candidate’s name and address during the sifting process. This policy is in line with our commitment to end bias and promote equality and diversity.

HEAD OF VISITOR EXPERIENCE AND BUSINESS DEVELOPMENT

If you have a background developing audience-led visitor experiences and programming and want to transform experiences at our historic sites for millions of visitors: look no further than this role. Cadw is the Welsh Government’s historic environment agency and plays a pivotal role in connecting people with the historic environment of Wales; and we want to do more.
At the heart of our strategy is a commitment to ensuring our sites are more relevant and useful to a greater number and diversity of people. This critical leadership role will ensure experiences evolve to better meet the needs of current and future visitors, so that our visitor business continues to generate the financial support on which conservation depends.
We have a permanent opportunity for someone looking to make an impact in a senior leadership role.

You’ll need vision, brilliant leadership and relationship management skills, strategic thinking, creativity and practicality to provide clear direction for and help design experiences that meet audience needs. You’ll also need the commercial understanding to help us ensure that our offer is financially sustainable. This role offers the opportunity to influence at a high level across the organisation: shaping the future of visitor experiences and programming and working with others to turn that vision into reality.

You will:

• Provide inspirational professional leadership and support the development of around 120 people in your team.
• Lead on developing concepts for new experiences at our sites based on business cases that are imaginative, relevant and feasible.
• Champion audience-led ways of working across the organisation, providing leadership, support and guidance to make this happen