Campaign Channel Marketing Coordinator

at  AGF Management Limited

About AGF:
Founded in 1957, AGF Management Limited (AGF) is an independent and globally diverse asset management firm. Our companies deliver excellence in investing in the public and private markets through three distinct business lines: AGF Investments, AGF Capital Partners and AGF Private Wealth. AGF brings a disciplined approach, focused on incorporating sound, responsible and sustainable corporate practices. The firm’s collective investment expertise, driven by its fundamental, quantitative and private investing capabilities, extends globally to a wide range of clients, from financial advisors and their clients to high-net worth and institutional investors including pension plans, corporate plans, sovereign wealth funds, endowments and foundations.
About the Team
AGF’s Marketing & Innovation team is responsible for delivering timely and effective marketing, communications, digital and product initiatives and programs that support respective business priorities, partners and ultimately AGF’s clients. The team builds and maintains trusted partner relationships with internal clients and stakeholders to achieve a collaborative mindset and united approach to business results and client engagement.
AGF’s Marketing team consists of ambitious, creative and talented marketers that work collaboratively to develop and execute AGF’s ambitious plans. The group’s culture can be summed up in a few words: impactful, collaborative and forward-thinking.
About the role
Reporting to the Senior Manager, Campaign and Channel Marketing, the Coordinator will support the execution and optimization of marketing campaigns and events across AGF’s multi-channel business lines to drive brand awareness, generate leads and increase engagement. This role offers an excellent opportunity to learn and grow in digital marketing and content strategy while contributing to strategic priorities of the team and Marketing and Innovation department. Key strengths in project management, accuracy and technical expertise are essential to this role to support our ongoing initiatives.

Your Responsibilities

• Work collaboratively with the Campaign and Channel Marketing team on campaigns and marketing initiatives across all distribution channels, with a focus on the development and execution of digital marketing strategies with the goal of operationalizing current activities for greater scalability and automation opportunities.
• Coordinate and manage webcasts, including planning, logistics, technical support and liaising with the vendor to stay up to date on AGF’s events platform.
• Support the creation and implementation of email marketing campaigns, including segmentation and A/B testing.
• Manage the content strategy on AGF.com by aligning the website to key campaigns and initiatives, focusing on user experience and personalization.
• Monitor and analyze campaign performance metrics, providing insights and recommendations for improvement.
• Work collaboratively with marketing, sales, operations and product teams to understand impacts of operational and product changes. Assist in updating materials related to any fund change, working with key stakeholders.
• Stay updated on industry trends and best practices in digital marketing to continually enhance strategies and tactics.
• Provide tactical support as needed to support the broader marketing plan and objectives with new insights and a “digital first” approach to content.
• Collaborate with cross-functional teams to ensure alignment of marketing efforts with overall business goals.
• Participate in all team meetings as an active contributor.

Your Qualifications

• A passion for marketing, with an interest in investment management and finance.
• Strong written and oral communication skills.
• Ability to handle multiple projects and details simultaneously; a strong attention to detail is key.
• Ability to work effectively within a cross-functional team operating in a fast-paced, collaborative environment.
• Ability to coordinate tasks, timelines, and resources to achieve project goals.
• Tech-savvy, willingness to learn digital marketing tools and platforms.
• Willingness to learn the business of investment management and compliance/regulatory requirements.
• Self-motivated with an enthusiasm for learning and problem-solving.
• Fully adept in Microsoft Word, Excel and PowerPoint.
• IFIC and/or CSC an asset but not required.

• Work collaboratively with the Campaign and Channel Marketing team on campaigns and marketing initiatives across all distribution channels, with a focus on the development and execution of digital marketing strategies with the goal of operationalizing current activities for greater scalability and automation opportunities.
• Coordinate and manage webcasts, including planning, logistics, technical support and liaising with the vendor to stay up to date on AGF’s events platform.
• Support the creation and implementation of email marketing campaigns, including segmentation and A/B testing.
• Manage the content strategy on AGF.com by aligning the website to key campaigns and initiatives, focusing on user experience and personalization.
• Monitor and analyze campaign performance metrics, providing insights and recommendations for improvement.
• Work collaboratively with marketing, sales, operations and product teams to understand impacts of operational and product changes. Assist in updating materials related to any fund change, working with key stakeholders.
• Stay updated on industry trends and best practices in digital marketing to continually enhance strategies and tactics.
• Provide tactical support as needed to support the broader marketing plan and objectives with new insights and a “digital first” approach to content.
• Collaborate with cross-functional teams to ensure alignment of marketing efforts with overall business goals.
• Participate in all team meetings as an active contributor