Campaign Marketing Executive

at  Silverfin

Who we are?
Silverfin is a cloud first solution that enables accountants to streamline significant parts of their workload and spend more time on value adding activities.
Silverfin solves a very real problem: it automates a large chunk of the repetitive tasks that people working in financial services spend their time on and improve communication with their customers.
Recognised as an industry leader, we have picked up many accolades, including in 2021 winning Deloitte Belgium’s Technology Fast 50 award for most sustainable growth - an award given to the company with the best percentage growth over the last four years.
Our headquarters is in Ghent Belgium, with teams in the Netherlands, Luxembourgand the UK. From all our offices and via our remote teams, we’re serving a strongly growing customer base, including the big 4, in 15 countries with 180+ colleagues. Since November 2023 we are proudly part of Visma - the European leader in mission-critical cloud software, enjoying the power of the Visma brand and resources whilst retaining business autonomy and go-to-market freedom.
At Silverfin, we’re an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, colour, national origin, gender, sexual orientation, age, marital status, or disability status.
We’re committed to elevating talent by creating an environment where we can all thrive together.
How would you support our success?
The Campaign Marketing Executive at Silverfin plays a crucial role in developing marketing campaigns that drive customer engagement and business growth across International markets. This position is integral to our marketing team, impacting our organisation’s success by crafting campaigns that resonate with our target audience and boost conversions. Collaborating closely with internal departments and external partners, you will ensure cohesive and impactful marketing efforts.

EXPERIENCE AND QUALIFICATIONS

• Proven experience in a digital marketing role with a focus on B2B email marketing.
• Experience in creating and managing email strategies, campaigns and content.
• Worked with email marketing tools and CRM’s (Hubspot, Marketo, Eloqua, Salesforce, Zoom etc.)
• Understanding of GDPR and email regulations.

SKILLS AND KNOWLEDGE

• Strong knowledge of B2B email marketing strategies and best practices.
• Proficiency in marketing automation technology (Hubspot, Marketo, Eloqua, Salesforce, Zoom etc.)
• Analytical skills with attention to detail and a passion for spotting opportunities in data.
• Strong organisational and project management abilities
• Photoshop, Canva or similar would be an advantage
• Good written communication skills

• Develop and execute targeted marketing journeys for various customer lifecycle stages, different propositions by International market and new feature launches.
• Design email sequences to nurture leads, engage current customers, and re-engage inactive users.
• Collaborate with BU marketing teams to align email journeys with broader marketing and sales strategies including ABM.
• Develop compelling content in coordination with design teams for visual assets.
• Manage the technical aspects of email campaigns to ensure compatibility across platforms.
• Champion database health and analyse email campaign performance using key metrics and provide insights.
• Formulate recommendations for campaign improvement based on performance data.
• Ensure consistency in brand messaging across email campaigns and other marketing channels.
• Ensure all email marketing activities comply with legal requirements and best practices.