Campaign Marketing Specialist - Outbound & New Business

at  Zendesk

Job Description

WHO WE’RE LOOKING FOR

We are seeking a hands-on campaign marketing specialist to join Zendesk’s award-winning marketing team. This role involves crafting and implementing outbound programs to reach prospects and drive meetings, opportunities, and pipeline. The position collaborates closely with the Business Development team, as well as global cross-functional marketing and shared services teams.
The role requires experience in writing marketing email or content copy, or experience working in a sales development function. Additional language knowledge is a plus. If you are passionate about helping sales teams be successful through value-based messaging and content creation, we want to hear from you.

THE INTELLIGENT HEART OF CUSTOMER EXPERIENCE

Zendesk software was built to bring a sense of calm to the chaotic world of customer service. Today we power billions of conversations with brands you know and love. We advocate for digital first customer experiences—and we stick with it in our workplace. Over 5,000 employees worldwide are collaborating from kitchen tables, home offices, coworking spaces, and Zendesk workspaces to make one team.
Zendesk is an equal opportunity employer, and we’re proud of our ongoing efforts to foster global diversity, equity, & inclusion in the workplace. Individuals seeking employment and employees at Zendesk are considered without regard to race, color, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, disability, military or veteran status, or any other characteristic protected by applicable law. We are an AA/EEO/Veterans/Disabled employer. If you are based in the United States and would like more information about your EEO rights under the law, please click here.
Zendesk endeavors to make reasonable accommodations for applicants with disabilities and disabled veterans pursuant to applicable federal and state law. If you are an individual with a disability and require a reasonable accommodation to submit this application, complete any pre-employment testing, or otherwise participate in the employee selection process, please send an e-mail to peopleandplaces@zendesk.com with your specific accommodation request

WHAT YOU’LL BE DOING

• Support business development and sales organization in content initiatives to build and update email copy and phone conversation scripts.
• Help manage an effective and transparent content library within Outreach.io
• Partner with the Business Development team leads and managers to regularly report on and provide insights on content updates, rep engagement, and efficiency.
• With support from Sales Operations, maintain reporting and analytics dashboards to report on content programme performance, identify risks, and areas for improvement.
• Own and contribute to EMEA adaptation and execution of global prospecting programs and sales plays

WHAT YOU BRING TO THE ROLE

• 2+ years experience in SaaS marketing role with at least 1 year in content creation, sales enablement, or a quota-carrying sales role
• Proven success in crafting and implementing lead generation or sales strategies, based on email, phone and social media touchpoints.
• Understanding of B2B customer lifecycle and sales process, how to uncover new business opportunities to build demand and help expand existing business.
• Excellent written and strong verbal communication skills in English, additional European language knowledge is a plus
• Analytical approach and strong project management skills
• Experience building campaigns with Outreach.io and / or similar prospecting tools, or familiarity with Salesforce, Tableau, and Google Looker Studio is a plus
• Outstanding project management and prioritization skills, handling multiple timelines with various collaborators
• Customer-focused with enthusiasm and empathy to help businesses improve how they engage with their customers