Campaign Operations Lead

at  Dropbox

Dropbox is a Virtual First company. For this role, we are currently only authorized to hire candidates from the following provinces: Alberta, British Columbia, Ontario, and Saskatchewan.
Company Description
Dropbox is a special place where we are all seeking to fulfill our mission to design a more enlightened way of working. We’re looking for innovative talent to join us on our journey. The words shared by our founders at the start of Dropbox still ring true today.
Wouldn’t it be great if our working environment—and the tools we use—were designed with people’s actual needs in mind? Imagine if every minute at work were well spent—if we could focus and spend our time on the things that matter. This is possible, and Dropbox is connecting the dots.
The nearly 3,000 Dropboxers around the world have helped make Dropbox a living workspace - the place where people come together and their ideas come to life. Our 700+ million global users have been some of our best salespeople, and they have helped us acquire customers with incredible efficiency. As a result, we reached a billion dollar revenue run rate faster than any software-as-a-service company in history.
Dropbox is making the dream of a fulfilling and seamless work life a reality. We hope you’ll join us on the journey.
Team Description
Our Marketing team sets product positioning and strategy, manages product launches, and gathers customer insights. We’re responsible for maximizing our products’ potential, in order to delight our users and help Dropbox grow. We partner with teams across the company, including Product, Sales, and Engineering.
Role Description
As part of the Marketing Operations & Technology organization, the Campaign Operations Lead will manage the team and agency responsible for the execution of campaigns in our marketing automation platforms (Iterable and Marketo).
In this role, you’ll collaborate across marketing departments to bring their programs to life, with the primary focus on email campaigns. You’ll build and manage scalable processes for optimal campaign execution, from intake and requirements gathering to the campaign build, QA, monitoring, and reporting.
We’re looking for someone with email marketing expertise, business acumen, and great project management skills who can juggle multiple requests and competing priorities, build strong partnerships across marketing, and promote the adoption of best practices for email campaign execution.
Responsibilities
Lead the Campaign Operations team responsible for the execution of marketing campaigns, especially focused on email programs in Iterable and Marketo
Design and document scalable processes to support campaign operations, including campaign setup, deployment, QA and post campaign reporting
Train and mentor campaign operations team members, providing leadership and expertise around email campaign best practices
Ensure compliance with data privacy regulations (CAN-SPAM, GDPR, CASL, and other local variations)
Manage the relationship and budget for third-party service providers, ensuring the smooth delivery of work between agencies and the marketing team
Track, analyze and report on marketing campaign performance to optimize conversions and overall results
Collaborate with Lifecycle Marketing, Field and Channel Marketing and other marketing teams to align campaign execution with business objectives
Foster a culture of continuous improvement and innovation
Requirements
Minimum of 5+ years of experience in Marketing Operations, including 2+ years of leading a Campaign Operations or Marketing Operations team
Solid hands-on experience building email campaigns on marketing automation platforms (eg. Marketo, Iterable)
Experience with project management tools (eg. Jira) and resource management
Proven track record in making data-driven decisions to continually optimize conversions and performance of marketing campaigns
Well-organised, able to prioritise tasks and handle time optimally
Excellent interpersonal skills with the ability to communicate at all levels
High attention to detail
Ability to foster a positive and collaborative work environment
Preferred Qualifications
Bachelor’s Degree in Marketing or related field
Hands-on experience with Iterable and/or Marketo
Good understanding of database structure, analytics, and campaign attribution
Total Rewards
Canada Pay Range $116,000—$157,000 CAD
The range listed above is the expected annual salary/OTE for this role, subject to change.
Salary/OTE is just one component of Dropbox’s total rewards package. All regular employees are also eligible for the corporate bonus program or a sales incentive (target included in OTE) as well as stock in the form of Restricted Stock Units (RSUs).
Dropbox is committed to investing in the holistic health and wellbeing of all Dropboxers and their families. Our benefits and perks programs include, but are not limited to:
Competitive medical, dental and vision coverage*
Retirement savings through a defined contribution pension or savings plan*
Flexible PTO/Paid Time Off policy in addition to statutory holidays, allowing you time to unplug, unwind, and refresh
Income Protection Plans: Life and disability insurance
Business Travel Protection: Travel medical and accident insurance*
Perks Allowance to be used on what matters most to you, whether that’s wellness, learning and development, food & groceries, and much more
Parental benefits including: Parental Leave, Fertility Benefits, Adoptions and Surrogacy support, and Lactation support
Mental health and wellness benefits

Additional benefits details are available upon request.

• Where group plans are not available, allowances may be provided

**Benefit, amount, and type are dependent on geographical location, based upon applicable law or company policy
Dropbox is an equal opportunity employer. We are a welcoming place for everyone, and we do our best to make sure all people feel supported and connected at work. A big part of that effort is our support for members and allies of internal groups like Asians at Dropbox, BlackDropboxers, Latinx, Pridebox (LGBTQ), Vets at Dropbox, Women at Dropbox, ATX Diversity (based in Austin, Texas) and the Dropbox Empowerment Network (based in Dublin, Ireland)

Please refer the Job description for details