Campaign Platform Manager

at  The Foschini Group

THE OPPORTUNITY:

To be responsible and accountable for direct, outbound Customer Communication within the Financial Services, as well as provide strategic direction in the overall campaign environment pertaining to direct marketing.

MINIMUM REQUIREMENTS:

• Relevant completed degree in Business with some numerate/analytical courses
• Relevant Marketing technology experience (operational and theory)
• At least 5-8 years’ experience management experience in a similar environment
• Experience in coding using packages (SQL, SAS, R, Python)
• Good strategic and conceptual abilities
• Forecasting and reporting experience
• High attention to detail
• Excellent documentation and verbal communication skills

Maximize people productivity through following the correct departmental and people management processes;

• Performance management - Track performance and identify opportunities of teams
• Ensure team is right sized for demand
• Succession plans are in place, where appropriate.
• Talent management plans are in place

Provide VAS & Credit Marketing with analysed data to improve and influence strategic decision making, as it pertains to direct marketing campaigns;

• Assess the requirements and objectives of key role players
• Report / present information to key role players and influence key role players in decision making based on the analysis provided.
• Determine and agree delivery with key role players to ensure that data required is delivered timeously.
• Jointly evaluate opportunities for growth (with stakeholders)

Accountable for executing the customer engagement strategies in a timeous and accurate manner;

• Manage campaign planning and execution strategy process.
• Provide strategic direction into the overall campaign process.
• Take accountability of delivering an efficient channel process that is aligned with business unit strategy

Provide input, direction and resource allocation for strategic systems related to area of responsibility;

• Assess the impact of new as well as existing system changes to dependent functionalities to ensure impact of implementing new systems/products is managed and understood.
• Assess the impact of new as well as existing system changes to processes as it relates to outbound customer communication.

Optimization and enhancement of processes (automation) as per business standards;

• Continuously review current processes as it relates to outbound customer communication and provide recommendations where improvements are required
• Present solutions to change forum for approval and drive priority, implementation & change management

Business owner of Marketing Data Mart;

• Set up and maintain a full data dictionary
• Together with change forum, design technical solutions and sign-off
• Communicate changes to relevant stakeholders (change management)
• Create formal testing methodology
• Responsible for testing of all changes

Stakeholder Management;

• Builds and maintains relationships with key role players across TFG
• Maintains relationships with external stakeholders & suppliers (Channel partners e.g. SayHi\Hyve\Everlytic)