Campaigns Management (Big Campaigns / Category Campaigns), SG Marketplace

at  Shopee

Department Marketing
LevelExperienced (Individual Contributor)
LocationMalaysia - Kuala Lumpur
Our Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.

JOB DESCRIPTION:

• Lead end-to-end planning and execution of Big Campaigns and Category campaigns. Some examples include Singapore’s 25th super shiok sale, 15th mid-month sale, seasonal festivals (e.g. Mooncake festival, Durian season, etc) and category memberships initiatives.
• Drive initiatives and key mechanics to help achieve topline targets. Engage in brainstorming innovative campaigns aimed at enhancing sales performance.
• Collaborate and coordinate across internal stakeholders and other marketing functions (e.g. Social Media, Partnerships) for campaign creation and execution.
• Enhance user functionalities to boost user engagement.
• Conduct data analysis on campaign performance and offer ongoing recommendations for campaign optimization, such as innovative engagement and sales mechanics to enhance campaign performance.
• Keep abreast of trends on other e-commerce platforms and broader industry developments through comprehensive competitor analysis.

REQUIREMENTS:

• Good command of English, communication and writing skills
• Excellent stakeholder and project management skills. Ability to handle multiple tasks, manage expectations, and coordinate with counterparts across internal stakeholders (graphic designers, key account managers) under tight timelines.
• Independent and self-motivated. Enjoys challenges and takes ownership of tasks. Flexible to take on new, unfamiliar, and difficult tasks or projects
• An analytical and structured thinker. Have a good affinity for critical thinking, hands-on execution and problem-solving
• Reliable and possess strong team spirit. Able to work collaboratively, is patient, and has good social skills
• Prior experience in e-commerce, marketing (including agencies) or equivalent roles is preferred. Fresh graduates with no prior experience are welcomed

Please refer the Job description for details