Campaigns Specialist, Canada

at  Mercy For Animals

REMOTE IN CANADA

Mercy For Animals aims to end industrial animal agriculture by constructing a just and sustainable food system. We envision a world where animals are respected, protected, and free.
As a leading farmed animal advocacy organization, we know that achieving this goal requires a diverse, inclusive, and collaborative work environment—one that welcomes and sparks new perspectives and innovative ideas. If you are passionate about our mission, driven to make a big impact for animals, and eager to be part of a dedicated team, join us!
We currently seek a campaigns specialist to join our campaigns team. In this role, you will plan and execute sustained-pressure campaigns that effectively influence public opinion and motivate major corporations and industry stakeholders to adopt and implement animal welfare policies that eliminate some of the cruelest practices inflicted on farmed animals in their food supply chains.

You will do invaluable work:

• Work with the team leader and other campaign specialists to develop and execute effective campaign strategies for moving food-industry players to adopt and implement animal welfare commitments in Canada
• Identify, research, and propose prospective campaign targets
• Research key details of major corporations and industry stakeholders, including corporate structure, history, animal welfare standards, sustainability policies, leadership, social media handles, and affiliates
• Research and propose campaign plans and tactics, including implementation and escalation timelines
• Work closely and regularly with corporate relations staff to foster coordination between the campaigns and outreach teams and plan campaign strategy
• Conduct outreach to key food-industry stakeholders, including executives at food companies, producers, and associations, as needed
• Maintain accurate, up-to-date, and consistent campaign materials that are compliant with internal legal, editorial, and messaging standards
• Collaborate with other departments at Mercy For Animals to manage the creation and execution of campaign materials, including videos, websites, advertisements, demonstration posters, legal contracts, and public relations materials
• Communicate and coordinate with external representatives to implement in-home and out-of-home print and digital advertising tactics through channels outside Mercy For Animals
• Maintain relationships, attend coalition calls, and collaborate with other nonprofit organizations driving food-industry policy change
• Represent Mercy For Animals during on-the-ground actions, such as demonstrations and other events
• Adhere to all organizational policies and procedures
• Perform any other duties assigned

Your qualifications will take our campaigns team to the next level:

• Minimum of one year’s professional experience in awareness-raising campaigning, issue advocacy, corporate relations, project management, or a related area
• Excellent organizational, time-management, and project-management skills
• Superior written and spoken communication skills and strong attention to detail
• Good understanding of the Canadian food industry and the country’s key farmed animal welfare issues
• Strong interpersonal skills and ability to communicate professionally and persuasively
• Comfort with confrontation and public advocacy
• Willingness to work on initiatives that publicly target companies, industries, and individuals
• Willingness and ability to travel as needed
• Ability to maintain confidentiality
• Commitment to the mission and values of the organization
• Commitment and openness to continued personal and organizational growth in diversity, equity, inclusion, and justice principles

• Work with the team leader and other campaign specialists to develop and execute effective campaign strategies for moving food-industry players to adopt and implement animal welfare commitments in Canada
• Identify, research, and propose prospective campaign targets
• Research key details of major corporations and industry stakeholders, including corporate structure, history, animal welfare standards, sustainability policies, leadership, social media handles, and affiliates
• Research and propose campaign plans and tactics, including implementation and escalation timelines
• Work closely and regularly with corporate relations staff to foster coordination between the campaigns and outreach teams and plan campaign strategy
• Conduct outreach to key food-industry stakeholders, including executives at food companies, producers, and associations, as needed
• Maintain accurate, up-to-date, and consistent campaign materials that are compliant with internal legal, editorial, and messaging standards
• Collaborate with other departments at Mercy For Animals to manage the creation and execution of campaign materials, including videos, websites, advertisements, demonstration posters, legal contracts, and public relations materials
• Communicate and coordinate with external representatives to implement in-home and out-of-home print and digital advertising tactics through channels outside Mercy For Animals
• Maintain relationships, attend coalition calls, and collaborate with other nonprofit organizations driving food-industry policy change
• Represent Mercy For Animals during on-the-ground actions, such as demonstrations and other events
• Adhere to all organizational policies and procedures
• Perform any other duties assigne